Presentation on Marketing Management Information System Of SINGER BANGLADESH LTD

GROPE NAME: Dhoronthi  NAME ID PROGRAM  Md. Al Amin Munshi BBA  Md. Rasheduzzaman BBA  Md. Moshiur Rahman BBA  Md. Ashaduzzaman Ridoy BBA

Mind map of report

History # Singer as a company began its journey in 1851.when investor of sewing machine isaac merritt singer. Began to manufacture and market a machine to automate and assist in the making of clothing. # In 1856, Singer initialed the “hire purchase” plan which marked the beginning of a new trend in purchasing this plan. Which was the first of its kind, had almost as much influence the name itself.

Introduction  Singer Bangladesh Limited engages in manufacturing and marketing color television, motor cycles, and domestic and electric power cables in Bangladesh. The company also involves in marketing DVD players, home theatre systems, kitchen appliances, computers, motorcycle, sewing machines, instant power supply, refrigerators, freezers, air-conditioners, fan, generator, microwave oven, electric oven, washing machine, and sewing machines, as well as other consumer electronics and household appliances

Vision  We attempt to understand the unique needs of the consumer and translate that needs into products which satisfies them in the form of quality products, high level of service and affordable price range in a unique way

Mission  Addressing the unique needs, we endeavor for top quality products at the least cost reaching homes of all people in the country.  With continuous R&D (research and development) and innovation we strive to make our products offer with international standards in order to provide top-notch brands to our consumers both domestic and international

Advantages of Usage Software and tools

Disadvantages of Usage software and tools.

Recommendation  When we went in Singer Bangladesh Limited. We found that they are using MIS in Marketing.There is a problem that they use only few tools in Marketing MIS in singer Bangladesh limited. Still December 2011 they are using simple software. By using this software they can’t handle all tasks in marketing department. But the MIS manager of singer BD said that they will use more powerful software which will be capable more information. At the turn of year 2012 name of the new software is IFS. So our recommendation is that if they use mobile marketing software, marketing software, entertainment marketing software, then it will be more helpful for their marketing purpose. If they use these sort of software in marketing department then they can easily doing upgrade marketing and they will be fit for global market

Thank you all