The Cost Burden of Blogging Alone Why You Need Strategic Partners 1 Copyright: Creative commons. Share-alike. Attribution. Non-commercial.

Benefit / Cost Connections 2 The Increasing Burden of Going it Alone

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections Fixed Cost 3 The Increasing Burden of Going it Alone Benefit / Cost

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections Fixed Cost Total Cost 4 The Increasing Burden of Going it Alone = Fixed Cost + Incremental Cost Benefit / Cost

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections Total Cost = Fixed Cost + Incremental Cost 5 The Increasing Burden of Going it Alone Benefit / Cost

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections Total Cost = Fixed Cost + Incremental Cost Total Benefit = Benefit x Connections x1 6 The Increasing Burden of Going it Alone Benefit / Cost

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections Total Cost = Fixed Cost + Incremental Cost Total Benefit = Benefit x Connections COST is greater than Benefit x1 Typical Remedy: Increase # of connections Typical Remedy: Increase # of connections 7 The Increasing Burden of Going it Alone Benefit / Cost

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections Total Cost = Fixed Cost + Incremental Cost Total Benefit = Benefit x Connections BENEFIT is greater than Cost x1 COST is greater than Benefit Typical Remedy: Increase # of connections Typical Remedy: Increase # of connections 8 The Increasing Burden of Going it Alone Benefit / Cost

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections Total Cost = Fixed Cost + Incremental Cost Total Benefit = Benefit x Connections Total Cost2 x1 9 The Increasing Burden of Going it Alone Benefit / Cost

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections Total Benefit = Benefit x Connections Total Cost2 x1 10 The Increasing Burden of Going it Alone Benefit / Cost

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections x2 Total Benefit = Benefit x Connections Total Cost2 x1 11 The Increasing Burden of Going it Alone Benefit / Cost

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections x1x2 Total Benefit = Benefit x Connections Total Cost2 COST is greater than Benefit Typical Remedy: Increase # of connections Typical Remedy: Increase # of connections 12 The Increasing Burden of Going it Alone Benefit / Cost

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. Connections x1x2 Total Benefit = Benefit x Connections Total Cost2 BENEFIT is greater than Cost COST is greater than Benefit Typical Remedy: Increase # of connections Typical Remedy: Increase # of connections 13 The Increasing Burden of Going it Alone Benefit / Cost

Connections x1x2 Total Benefit = Benefit x Connections COST is greater than Benefit (Again) COST is greater than Benefit BENEFIT is greater than Cost Typical Remedy: Increase # of connections Typical Remedy: Increase # of connections Remedies: DECREASE # of connections or Reduce Cost burden of new connections Remedies: DECREASE # of connections or Reduce Cost burden of new connections 14 The Increasing Burden of Going it Alone Benefit / Cost Copyright: Creative commons. Share-alike. Attribution. Non-commercial.

Connections x1x2 Total Benefit = Benefit x Connections COST is greater than Benefit (Again) COST is greater than Benefit BENEFIT is greater than Cost Typical Remedy: Increase # of connections Typical Remedy: Increase # of connections Remedies: DECREASE # of connections or Reduce Cost burden of new connections Remedies: DECREASE # of connections or Reduce Cost burden of new connections 15 The Increasing Burden of Going it Alone Benefit / Cost Copyright: Creative commons. Share-alike. Attribution. Non-commercial.

Total Benefit = Benefit x Connections COST is greater than Benefit (Again) COST is greater than Benefit BENEFIT is greater than Cost Typical Remedy: Increase # of connections Typical Remedy: Increase # of connections Remedies: DECREASE # of connections or Reduce Cost burden of new connections Remedies: DECREASE # of connections or Reduce Cost burden of new connections 16 The Increasing Burden of Going it Alone x1 (new) x2 (new) x1x2 Benefit / Cost Copyright: Creative commons. Share-alike. Attribution. Non-commercial.

Reduce Cost Burden of New Connections Outsource content-creation – Generally frowned-upon – But… you can Outsource “mechanical aspects” of content production Employ technologies to filter, alert and monitor conversations Apply filters – Focus on “Dunbar” relationships Create strategic network partnerships – Blogging networks – Guest blogging – List sharing – Syndicated seminars – Joint venture partnerships 17

Copyright: Creative commons. Share-alike. Attribution. Non-commercial. The Cost Burden of Blogging Alone Why You Need Strategic Partners 18 There’s more where this came from at…