Implementing a Shared Vision ALED 342/ALEC 609 Dr. Chris Townsend Texas A&M University

You are hired….by the B/CS Restaurant Association Annual Convention and Conference Teach an organization how to create a shared vision The organizations are: ◦Outback Steakhouse ◦Texas Roadhouse ◦Wings ‘n More ◦Sonic

Shared Vision Must be REAL Visions change and grow continuously VS. Missions persist in the face of change

Your Job….. If you Choose to Accept it… is to Help an organization create a Shared Vision by Creating a sense of purpose Bringing people (employees) together Fulfilling employees’ greatest aspirations

Telling Selling Testing Consulting Co-Creating Strategy for Building a Shared Vision :

Telling 1.Inform consistently 2.Tell the truth 3.What is negotiable and what is not “If you are not excited about our vision, you need to reconsider your work with us.”

Selling 1.Keep communication open 2.Focus on benefits “We have the answer. Let’s see if we can get you to buy into it.”

Testing 1.Provide info. and get responses 2.Let people answer honestly What excites you about this vision? What doesn’t?

Consulting 1.Let groups work together 2.Have groups mingle to hear other ideas 3.Connect “local” visions for a shared vision What vision do people recommend we adopt?

Co-Creating 1.Everyone is creative orientation 2.Organization fulfills personal visions Let’s create the future we individually and collectively want

Telling Selling Testing Consulting Co-Creating Capacity Gap: It won’t work **If the employees do not have the capacity to participate in leadership **If the employees depend on the leader too much

Back to B/CS Restaurant Association Annual Convention and Conference Teach an organization how to create a shared vision The organizations are: ◦Outback Steakhouse ◦Texas Roadhouse ◦Wings ‘n More ◦Sonic

The Plan Pick 1 restaurant, 1 stage from the “Strategy for Building a Shared Vision.” What is 1 activity you recommend the CEO complete in order to create a SHARED VISION in the organization? 1. Label your index card for your organization 2. Write stage and 1 activity on the card 3. Turn in your card – your name on back