Word Power

Brainstorming: happy  happily, happiness care  careful, careless act  actor, action

We can create adjectives by adding suffixes to nouns or verbs. Look at the suffixes added to the end and think about how the word formed.

Root WordsAdding letters persuade excite  commercial  persuasive  exciting commerce

Using Suffixes: Noun+y +ly +ic +al +ous +ful health  healthy week  weekly hero  heroic origin  original danger  dangerous help  helpful

Verb+ed +ing +ive amaze  amazed excite  exciting attract  attractive

Tips: Can we always add a suffix to a word directly? Does the meaning of the created word have anything to with that of the root word?

Mr C: Our new________ has been on the market for two weeks. What is its ____________ now? Ms J: We have about a 15 per cent share of the market at the moment. The ___________rose by 2 per cent yesterday across the whole country. product market share sales figures Practice:

Mr C: That’s quite encouraging. I think it might be because __________ really like the design and ___________ of the product. I would like you to do some further _______________about young people’s views on the product. consumers high quality market research

The _______________ should also finish the report on the __________ by next week. Ms J: We are doing it right now. I’ll present it to you tomorrow morning. sales department sales targets

Mr C: That’s great. If we want to be the ____________ in our field, we need to get as much information about _________________as we can. market leader sales and marketing

Language Points: 1. 过去分词作定语： 单个过去分词作定语一般置于被修饰词 之前；过去分词、词组作定语置于被修 饰词之后。可以表示动作已经完成、处 在某种状态或逻辑被动关系。

e.g. a retired teacher （完成） e.g. a book written by Lu Xun （被动） e.g. a girl dressed in white （状态）

2. for sale 待售的、供出售的 not for sale 不出售的、非卖品 on sale 上市的、出售的 3. … be popular with/among sb … 受 某人的欢迎

4. of high quality/ value /importance /help/use/big size 可以作表语、后置定语 或宾语的补语 5. ensure vt. 保证（发生、获得） ensure (one’s) doing sth 保证 / 确保（某 人）做某事 ensure … against … 保护 / 保证 … 免受 … ensure that … 接宾语从句

e.g. All necessary measures will be taken to ensure the safety when the 2008 Olympics is held in Beijing. e.g. I cannot ensure his telling the complete truth.

e.g. The person in charge of the construction site should ensure workers against accidents.

Homework: To go over what you’ve learnt in this lesson. To preview the next part Grammar and Usage.