GINA WP4.2 Business and Exploitation Plan March 10 th 2010 Lisbon GNSS for INnovative Road Applications

GNSS for Innovative road Applications Company’s logo WP 4.2 – Business and exploitation plan 27/02/2016Page 2 Analysis of the results and feedback from the performed trials Assessment of the business potential of the application Road User Charging and VAS Definition of the best captive-market strategy Contribution to the decision-making process for a large scale adoption of the concept Analysis of the impact of a road pricing system in congestion and pollution Work Package Target

GNSS for Innovative road Applications Company’s logo WP 4.2 – Business and exploitation plan Deliverable WP4.2 Structure Description of Product Concept Assessment of the market potential Competition analysis Marketing strategy Business model (make vs buy, revenues, pricing strategy) and exploitation economics (break even analysis) Organization and team Implementation plan Rough projected financials (profit and loss) Identification of main risks 27/02/2016Page 3

GNSS for Innovative road Applications Company’s logo WP 4.2 – Business and exploitation plan Page 4 June 2010 London September 2010 Dublin December 2010 Rome March 2011 Brussels Progess Meeting #4 End of trial campaign meeting Trials conclusion Meeting Final meeting Location Date Target Meeting Description Review of status of Business and Exploitation Plan Review of status of Detailed Business and Exploitation Plan Review of overall project results Next meeting and next steps Next steps 27/02/2016 To collect and analyse the results and feedback from the trails performed so far