Lecture and Resource Slides BCOM 3e, Lehman & DuFrene © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Chapter 12 Designing and Delivering Business Presentations

Learning Objectives 1.Plan a business presentation that accomplishes the speaker’s goals and meets the audience’s needs. 2.Organize and develop the three parts of an effective presentation. 3. Select, design, and use presentation visuals effectively. 4. Deliver speeches with increasing confidence. 5. Discuss strategies for presenting in alternate delivery situations, such as culturally diverse audiences, team and distance presentations.

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Preparing an Effective Presentation Select topic of interest to you and the audience Determine purpose (what you want the audience to gain) Identify major points and locate supporting information Develop a strong opening and closing Arrange for a proper introduction

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Organizing Your Presentation Source: Dale Carnegie, “Tell the audience what you are going to tell them...” Introduction “... then tell them...” Body “... and then tell them what you have told them.” Conclusion

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. An Effective Introduction... Captures audience’s attention Establishes rapport with audience Presents the purpose Previews major points

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Crafting an Effective Body Provide _______ in an easy-to-understand form Provide relevant ________ Use ______ from prominent people Use _____ and ______ appropriately Use interesting __________ Use presentation _______ support statistics quotes jokes humor anecdotes visuals

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Crafting an Effective Closing Make conclusion creative and memorable Tie closing to introduction for unity Use transition words to show clearly movement to closing Practice close for smooth delivery Smile and accept audience’s applause

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Presentation Design Principles Limit the _______ of visuals Use limited text and _________images to develop ____ ____ per slide Use effective ________, fonts, and color scheme for appeal and easy reading Capitalize ____ letter of bullets, eliminate periods, and avoid abbreviations Reflect _____ and ethical responsibility _________ carefully number one template first legal Proofread idea powerful

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Vocal Qualities Enhance Presentation Style Production and variation of tone Projection of voice and feelings Phonation Highness or lowness of voice Variable pitch is desired Pitch Sufficient loudness Easy hearing by entire audience Volume Speed at which words are spoken Moderate rate is preferred Rate

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Speaking to Culturally Diverse Audiences Use simple English and short sentences Avoid words that trigger emotion Enunciate carefully and speak more slowly Use humor and jokes cautiously Seek feedback to ensure understanding Consider the culture’s preferences for: ─ Direct or indirect presentation style ─ Nonverbal communication, greetings, farewells ─ Desired degree of formality ─ Gift-giving

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Delivering as a Team Select a winning team Agree on purpose and schedule Plan seamless transitions and build natural bridge between sections Deliver and field questions as a team

© 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Adapting Presentations for Distance Delivery Be certain presentation is appropriate for distance delivery Establish rapport with participants prior to presentation Gain proficiency in delivering through distance technology Develop appropriate high-quality graphics