Www.cruisebaltic.com Ole Andersen Senior Director Sales & Marketing Wonderful Copenhagen Lead partner in Cruise Baltic Project Cruise Baltic.

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Presentation transcript:

Ole Andersen Senior Director Sales & Marketing Wonderful Copenhagen Lead partner in Cruise Baltic Project Cruise Baltic

“Water is not only dividing - it is also uniting” Uffe Ellemann-Jensen Former foreign minister of Denmark and chairman, Baltic Development Forum

1 region – 10 countries- 19 destinations

Logo – partner level

4 cornerstones Common service standards Common branding Common PR Common products and marketing

Common Standards Compulsory level Voluntary compliance Individual added value Handbook

Baltic themes across destinations

Product guide + individual sheets

Billboard

Achievements 1.Co-operation (from competition to co-operation) 2.A higher voice in the cruise industry 3.Project goals achieved 4.The project continues….

Essentials for a good INTERREG-project 1.Common understanding (”Not what’s in it for me, but what’s in it for us) 2.Common goals and strong commitment 3.Quick results (show that this is not just talk, but an action orientated and result driven project) 4.Understand and respect cultural differences, but don’t compromise on 1)-2) 5.Strong project management is crucial 6.Secure progress

Ideas for new INTERREG-projects Support prolongation for the 5 best present INTERREG-projects with INTERREG-funding Combined other tourism-products developed for overseas markets (US and Asia) Strengthen the infrastructure in the Baltic Area (develop statistics and reasons-to-go between the Baltic countries)

Wishes to INTERREG Support good projects and support prolonging projects as well Look critical at the project and the results But don’t kill good projects with bureaucracy!