5. Marketing Tools: Traditional Techniques with a Twist

Information Sources Used in Home Search  More than half of all buyers use yard signs, open houses, and newspaper advertisements  Internet is #1 among buyers under age 44  Real estate agent ranks #2 for buyers under age 44, #1 among buyers

Yard Signs  Place sign on property to promote buyer services  Obtain the buyer’s permission The Buyer was represented by … Acquired Through… ABC Realty Represented the buyer of this home. Let us represent you too. Purchased with the assistance of… 66

Open Houses >Great opportunity to:  Make contact with buyers  Establish relationships  Demonstrate advantages of representation 67

Advertising Media >Consider the following:  What makes an ad stand out to you?  What do other industries do well? >Target ads to various types of people >Rotate regularly to reach wide audience 67

Postcards Goal is to extend shelf life and keep you top of mind Readers take six seconds to read postcards 71

Print Consider flexible approaches to meet a variety of needs 71

Tips for Traditional Techniques  Identify opportunities  Grab attention  Provide value  Combine efforts  Include call to action 72