Lawn Darts Brittnee Fleming, Ashley McCubbin, Sarah Voigt, Kathleen Carpo-Garcia, Taylor Severn

Product New and Improved Safer Lawn Darts

Situation Strengths  The Lawn Dart game is popular  Eliminating previous concerns with product Weakness  Safety Questions that remain  The Current Ban Opportunities  Safer way to play a game that people like – makes parents feel better as they’ll have less worry Threats  People concerned with safety  Competiting activities

Objective  To sell 50,000 sets in our first year.  Get our product on five shows  Get support from Steven Keller, the world dart champion.

Target Audience  Beginner’s set: family oriented parents of any income with children in elementary and middle school in Canada.  Advanced set: teenagers and adults.

Strategy  Build relationship with target audience  Develop our reputation with regards to safety

Key Message  We’re back with this new and improved, safer version of lawn darts for the whole family.

Tactics  Set up dart courses for people to try product  Set up news conferences  Hand out pamphlets/brochures  Gus the Safety First Gopher  Contests in each city  Connect with audience via social networking  Get on morning news and children cartoon shows.

Calendar/Timetable  End of June: Hand out the products to the summer camps and daycares  July and August: Host test centers every Saturday in a different place around Canada for 10 weeks.  Two weeks before each city: host a news conference with Steven Keller.

Budget  $2375 for people running trial centers  $1100 for a cheap motorcoach/truck to go city-to- city  $ for driver driving motorcoach/truck and gas  $500 for mascot costume  Total: $

Evaluation  Check with our partners to find out sales  Monitor the feedback and conduct surveys

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