Proud Parenting “Best Parents in the World” SPONSORSHIP PROPOSAL RATIONALE & SCREENSHOTS Rob McGuire (727)

LGBT Families – An Emerging Market An estimated 37% of LGBT-identified adults have had a child at some time in their lives. An estimated 3 million LGBT Americans have had a child and as many as 6 million American children and adults have an LGBT parent. Among those under age 50 who are living alone or with a spouse or partner, nearly half of LGBT women (48%) are raising a child under age 18 along with a fifth of LGBT men (20%). The typical household income of a married or partnered lesbian woman is $7,200 higher than that of a married or partnered heterosexual woman. The typical household income of a married or partnered gay man is $21,500 higher than a straight married or partnered heterosexual man. Parents with Children under 18 Source: 2014 Community Marketing Inc. Source: Williams Institute – UCLA Source: Experian 2012 LGBT Demographic Report

Proud Parenting Audience 80% Female / 20% Male 96% LGBT 91% Caucasian / 7% Hispanic 96% College degree or some college 79% Employed full-time 91% Parents 91% of Proud Parenting’s members are in a relationship or married 72% of Proud Parenting’s members report a household income of $50,000 or more 84% of Proud Parenting’s members are a primary grocery shopper for the household Source: Proud Parenting 2015 LGBT Family Research Study Children In HouseholdPercentage None9% 136% 235% 313% 43% More4%

Proud Parenting Audience Sources: Google Analytics / Facebook / Quantcast, March 2015 About Proud Parenting Proud Parenting is the leading LGBT media company serving LGBT parents, prospective parents, and their supporters. Proud Parenting creates custom marketing programs that help companies target the fast-growing LGBT parenting audience.

Proud Parenting is the #1 LGBT-parenting digital media platform with a niche audience comprised of LGBT parents, prospective LGBT parents, and their supporters. Editorial topics covered include surrogacy, adoption, and life as LGBT parents. Proud Parenting’s popular photo galleries showcase LGBT families and are syndicated through social media outlets. Proud Parenting — The #1 LGBT Parenting Platform 171,525 Proud Parenting Audience Profile 189,521

Proud Parenting and Fisher Price teamed up to launch the LGBT Proud Parenting Family Photo Gallery in June Within three weeks, the program generated over 1,500,000 views and 120,000 engagements (likes/shares/comments) on Facebook and Instagram. The national press coverage in mainstream and LGBT press exceeded expectations. Proud Parenting — Partnership with Fisher-Price

Proud Parenting Sponsorship — Brand Value Campaign Elements This custom marketing program offers broad reach into the fast-growing LGBT parenting audience. The program will build brand awareness within the LGBT parenting audience and beyond while the program is promoted across LGBT websites, mobile apps and social media outlets to create broad awareness among LGBT community. PROUD PARENTING BEST PARENTS IN THE WORLD PROPOSAL Proud Parenting Sponsorship - ProudParenting.com - Proud Parenting on Facebook - Proud Parenting on Instagram - Proud Parenting Press - Co-branded ads on LGBT Websites - Co-branded ads on Premium Websites - Promote Facebook Posts - Co-branded Ads on Facebook - Co-branded ads on Mobile Apps LGBT Parenting Advertising - Ads on LGBT Parenting/News Websites - Ads on Parenting/Retail Websites - Ads on Mobile Apps - Ads on Contextually Relevant Pages - Video Pre-roll

Proud Parenting Sponsorship — Brand Value Create Brand Affinity as a Proud Parenting LGBT Family Supporter The digital media program will build brand awareness throughout the LGBT parenting by leveraging audience targeting across LGBT media, mainstream media and social media outlets. Create a Competitive Advantage For Your Brand Category exclusivity is offered for first-mover position in the LGBT parenting market. Generate Positive Publicity Public relations opportunities can be designed to promote and leverage the sponsorship in both LGBT and mainstream press. Extend Campaign Reach through Viral Marketing By leveraging the hashtag #ProudParenting and the brand association with social media photo posts, the campaign reach will extend to include LGBT friends, family and allies. PROUD PARENTING PROPOSAL

Proud Parenting Sponsorship | Best Parents in the World Program Exclusive Sponsorship of Proud Parenting “Best Parents in the World” program. LGBT parents will submit videos of their children describing, in their own words, why they think they have the best parent(s) in the world. Videos will be curated by Proud Parenting and can be reviewed by the client/agency for approval before posting. Videos will be authentic, coming directly from Proud Parenting members.

PROUD PARENTING PROPOSAL Proud Parenting Sponsorship | Sponsorship of Video Galleries Includes fixed sponsor logo identity on the Proud Parenting website, plus 728x90 fixed banner. Sponsorship identity appears on all pages within the video gallery.

PROUD PARENTING PROPOSAL Proud Parenting Sponsorship | Sponsorship of Facebook Video Posts Recognition on Facebook posts with “Presented included in all posts. Members can like, share and comment on video posts. Member interactions are moderated.

Proud Parenting Sponsorship | Promoted Facebook Post Each week, one of the sponsored video posts on Facebook will be promoted in the form of a native newsfeed ad. The sponsored promoted post will be targeted to LGBT individuals interested in parenting, adoption and LGBT rights. Alternatively, Prius can include a content–oriented video spot to run on Proud Parenting Facebook page as a newsfeed post. The video and promotional text would need to be approved by Proud Parenting for relavancy. PROUD PARENTING PROPOSAL

Facebook right-hand columns ads The co-branded ads will be targeted to LGBT individuals interested in parenting, adoption and LGBT rights. Co-branded ads link back to the Proud Parenting Facebook video gallery or video gallery on the Proud Parenting website. Proud Parenting Sponsorship | Co-Branded Ads on Facebook PROUD PARENTING PROPOSAL

PROUD PARENTING PROPOSAL | FISHER PRICE Display ads targeting LGBT consumers are targeted on LGBT parenting and LGBT news sites using Gay Ad Network audience targeting data. Gay Ad Network curates and audits all sites. Gay Ad Network mobile apps have been approved by Apple and Google. Whitelists and blacklists can be implemented to control distribution. LGBT Parenting Advertising | LGBT Parenting & LGBT News Sites PROUD PARENTING PROPOSAL

PROUD PARENTING PROPOSAL | FISHER PRICE Display ads targeting LGBT consumers on parenting, retail and related content sites and networks using Gay Ad Network audience targeting data. All sites have been audited and approved by AppNexus, Google or Microsoft. Whitelists and blacklists may be created to control which websites and apps are included in campaigns. LGBT Parenting Advertising | Advertising on Parenting & Retail Sites PROUD PARENTING PROPOSAL

PROUD PARENTING PROPOSAL | FISHER PRICE Mobile ads on the leading Apple approved LGBT iPhone apps and LGBT Android apps and targeting LGBT consumers on mainstream apps. LGBT Parenting Advertising | Mobile Apps PROUD PARENTING PROPOSAL

PROUD PARENTING PROPOSAL | FISHER PRICE LGBT Parenting Advertising | Video Pre-Roll Pre-Roll Video ads targeting LGBT consumers on mainstream video networks including Google.com/YouTube, Facebook/LiveRail, AOL/Adap.tv, Brightroll, SpotX, and curated LGBT video site Gaycast.net. Targeting utilizes Gay Ad Network’s proprietary first-party LGBT audience data. PROUD PARENTING PROPOSAL

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