WEDNESDAY, JANUARY 30, 2013

 Beginning of the story that entices the reader, but ultimately tells the reader what the story is about  Lead is backed up by substantiated info/facts  Good writers and broadcasters write their leads last… why?  Lead is crucial due to scanning nature of today’s news reader

 LEAD is a teaser sentence… enough important facts to lead the reader into the story.  NUT GRAPH is a focus paragraph that explains the point of the story.

 NUT GRAPH EXAMPLE from The Volante:  The South Dakota Board of Regents has authorized the development of the University of South Dakota's new 80-acre research park located in Sioux Falls. The park will provide students opportunities to work as interns, researchers and part- time employees for local businesses. In December 2012, the South Dakota Board of Regents authorized USD to create a corporation to oversee development of the research park. Executive Director of the S.D. BOR Jack Warner said the purpose of the park is to have research conducted by USD bring economic growth to the state.

 Summary Leads  One sentence summary of what the story is about  Very direct / to the point  Should answer several of the basic questions (WWWWHW or so what?) – chose most important  EXAMPLE-1 ▪ A 20-year old University of South Dakota student was assaulted on Cherry Street early this morning during an attempted robbery, campus police said.

 Summary Leads  EXAMPLE-2 ▪ A spokesperson for The University of South Dakota said Tuesday USD would hire 25 new professors and instructors over the next five years to increase student to faculty ratio.  Bad EXAMPLE (do not begin with clauses) ▪ Declaring that property owners must be protected from an arrogant government, House Republicans are nearing approval of legislation that would weaken federal efforts to protect wetlands and endangered species.

 Order of Information  How do you decide which basic Q’s to include and in what order?  What’s most important?  Subject – Verb – Object  Good example on p. 125, WRN

 Active vs. Passive Voice  Active is preferred  Active = who is doing action  Passive = action is done to someone  Active EXAMPLE:  A University of South Dakota student was sentenced yesterday…  Passive EXAMPLE:  Clay County Judge Harvey Adjudicator sentenced a University of South Dakota student yesterday…

 Where to Say When  Where does the time element go in a lead?  Confusing EXAMPLE: ▪ University officials agreed to raise tuition by $100 Monday.  Better EXAMPLE: ▪ University officials agreed Monday to raise tuition by $100.

 Updated Leads  In online reporting, this happens a lot.  Begins as a breaking news lead, but when story is no longer “breaking” lead is changed to reflect new information or passage of time.  Impact Leads  Explains how readers will be affected by an issue  Used often in broadcast news

 How or when to tell readers where you got your information  Guidelines  If factual or personally witnessed, no attribution needed;  If accusatory (crime or political), attribution needed;  Quotes must be attributed

 Fact vs. Opinion  EXAMPLE-1 (FACT) ▪ A 24-year old female student died Tuesday morning when her car veered off Interstate-29 and she was thrown from the vehicle.  EXAMPLE-2 (OPINION) ▪ A 24-year old female student died south of Vermillion Tuesday morning in a vehicle accident, apparently after driving intoxicated, authorities said.

 Accusations  Innocent until proven guilty!  All accusatory statements must be attributed to an authority (police, government, etc.)  Using the word allegedly is okay, but attribution to police is preferred.  EXAMPLE: ▪ A 38-year old paroled murderer has been charged with kidnapping and raping two 16-year old girls in Minneapolis last month.

 Quotes  Difficult and awkward to use in hard news stories  Works better in feature (or soft-news) leads  Partial quotes often work better than full quotes  EXAMPLE: ▪ The University of Pennsylvania announced yesterday that it was penalizing a senior scientist for “lapses in judgment” in an experiment last April in which more than 120 people may have been exposed to a virus….

 Usually used for human interest or feature stories (print / broadcast / web)  Types of Soft Leads:  Descriptive (novelesque)  Anecdotal (story)  Narrative (more drama)  Others (see WRN, pp )

 Cluttered  Good News / Bad News  Nightmare  Weather-Report  Stereotype

 Tries to cram too much information or major facts into one sentence  EXAMPLE  Digging in, a dozen students from The University of South Dakota, along the banks of the Missouri River, killed tow birds with one stone Saturday: they picked up trash and recycled what they collected to help raise $150 for a student who lost all their possessions in last week’s apartment fire.

 Clichéd and judgmental (not objective)  EXAMPLE-1  Some good news for city police: The city council has been giving signals that it might not have to layoff officers, at least for now.  EXAMPLE-2  Some bad news for taxpayers: The U.S. House of Representatives has given no indication when its proposed budget will go for a vote.

 To find lead, write nut graph (focus statement), concentrate on main point of story  Reader Interest  Memorable Story Point  Focus on a Person  Descriptive  Build on a Quote  Problem / Solution  Narrative / Storytelling

 Exercise #3, p.149  Active/Passive Voice  Change this lead to active voice: ▪ A 29-year old Phoenix man was killed Tuesday when his motorcycle was struck by a car on East Ina Road.

 READ  AP STYLEBOOK: Punctuation Guide, pp  INTERVIEWING EXERCISE (In-class)  QUIZ  Part 1: Chs. 5-8, WRN  Part 2: AP Stylebook, Punctuation Guide