Passion The passion of a player is evident :  In the way they strive to be the best.  By the way they perform and try to make everyone around them better.  With way they work through the beginning in high school and college to reach the pros.

Passion The fans passion is stands out:  When they show up to every game  Cheer loud for all to hear  Know each and every players name

Culture Basketball players each have different cultures:  Some player have many tattoos with different meanings and similar meanings to others  A player may wear headbands, armbands, and other athletic items  Longer hair is not uncommon among NBA players  The players come from many different backgrounds, ethnicities, and religions

Culture Fans come in all shapes and sizes:  The fan that just comes because it is entertainment and have no interest in the game except for the entertainment.  Middle fans have interest in the game and have followed it, these fans include the fathers who show interest to foster a sons passion.  The crazy fans, these fans paint there faces dress up and follow the team closely they try to go to all the games. These fans foster a love for a game from the beginning.  The season ticket holders produce lots of money for all the games but are more of sponsorship they like the games but are not the crazy fans.