Tablet. 20.8 million adults now own a tablet in the UK …That’s 40% of people aged 15+ 40% Source: GB TGI Clickstream 2014 Q4.

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Presentation transcript:

Tablet

20.8 million adults now own a tablet in the UK …That’s 40% of people aged % Source: GB TGI Clickstream 2014 Q4

What do people use their tablets for? More than 6 out of 10 people look at news on their tablet Monthly. Source: comScore Mobile Metrix March 2015

Half of year olds say they read more news Tablet owners: read/view more news now I have a tablet Tablet ownership increases news consumption Source:IPA TouchPoints 5

8.9% 16.7% 20.8% People who access and read their newsbrand titles on tablets - reach across age groups Source: IPA TouchPoints Who reads newsbrands on tablets? 16.5% 22.6% 65+

52% Similar number of male and female readers 48% Who reads newsbrands on tablets? Source: IPA TouchPoints 5

Heavily weighted to more upmarket owners Who reads newsbrands on tablets? Source: IPA TouchPoints 5

Tablet readers are highly engaged with newsbrands overall Source: Reuters Institute for the Study of Journalism 2014 People who read news on their tablet... read a newspaper on tablet 46% AND read a digital newspaper 54% read a print newspaper 65% total newspaper readership 81%

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