Data Visualization Data visualization is the presentation of data in a pictorial or graphical format. For centuries, people have depended on visual representations.

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Presentation transcript:

Data Visualization Data visualization is the presentation of data in a pictorial or graphical format. For centuries, people have depended on visual representations such as charts and maps to understand information more easily and quickly.

Because of the way the human brain processes information, it is faster for people to grasp the meaning of many data points when they are displayed in charts and graphs rather than poring over piles of spreadsheets or reading pages and pages of reports.

As more and more data is collected and analyzed, decision makers at all levels welcome data visualization software that enables them to see analytical results presented visually, find relevance among the millions of variables, communicate concepts and hypotheses to others, and even predict the future.

How does it apply to E-commerce Marketing? Interactive charts and graphs like the ones shown above make it easier for decision makers across all organizations to: Understand what factors influence your customers’ behavior. Know which products to place where. Predict sales volumes. Discover how to increase revenues or reduce expenses.