What aspects of sporting events [or sports] do network television rely on when choosing an event to be televised? By: Daniel Zeng

Opening Thinker Doesn’t everyone loves to play or watch sports? Love sports or use to play sports Nothing important to watch on T.V. Trying to pass the times Want to learn about a certain sport

As I college students that’s really interested in watching sporting events on television, I always wonder how network decides on how they will choose to show a specific sporting event on their network. Origin of Interest

Hypothesis My hypothesis for this experiment would depends on the factors of the season of year, the month, how much hype was adversities coming into the matchup, if it’s female or male sporting events, and a type of event leading to the sport matchup.

Survey

Behavioral Survey

Literature Review 1 Dave Warner called “Broadcast TV is not the Future for Sports”. The article is about how TBS on cable will be taking over the CBS network from broadcasting the NCAA Men’s Basketball tournament. The information said by the author that the semifinals in 2014 and 2015 and then the 2016 championship game. “Advertising cost for this year’s tournament and $250,000 for a 30- spot during the opening weekend, escalating up to $1.6 million for the 30-spot in the final. That helped CBS and Turner generate an estimated $875 million in ad revenue this season. CBS and Turner, however, are paying the NCAA $771 million per year to telecast this event. That leaves only $104 million to cover the production costs, which can spiral for a sporting event as big as this. That’s why Turner helped CBS foot the bill for TV rights. TBS, TNT, and TruTv collect more than $2.2 billions from pay TV subscriber fees every year. That allows Turner to cover its share of the production costs and still profit from advertising. Partnering with Turner allowed CBS to keep the Final Four away from ESPN, but now that Final Four weekend is drifting from broadcast TV to cable, it feels like Turner got the better end of this deal.”an estimated $875 million in ad revenue this season

Literature Review 2 Jean Halliday called “To get a leg up, Hyundai pitches at World Cup; Brand continues marketing push via big sporting events”. Advertising for the World Cup in soccer every four-year and started in 2006 from Germany. “The U.S.-England game on June 12 was the fifth-most-viewed soccer telecast ever on ABC, according to the network. It averaged 8.4 million households and 12.9 million viewers. Nationally, matches on ABC, ESPN and ESPN2 are averaging a 2.1 rating and 3.3 million viewers. Both numbers are up more than 50 percent over the 2006 tournament. Hyundai's integrated media campaign encompasses ads during ABC's and ESPN's World Cup coverage, totaling nearly 300 ad slots during the month-long tournament. Hyundai also is using radio, print, online and outdoor ads.”

Literature Review 3 This textbook by Professors T. Christopher Greenwell, Leigh Ann Danzey-Bussell, and David Shonk called Managing Sport Events. After reading the opening chapter of this textbook and I learned that these three authors are also three professors at different universities. The background information about one of the authors named “Professor T. Christopher Greenwell, PhD, whom is currently working at the University of Louisville in Kentucky, in the department of health and sport science. How much hyped they put on their weekend’s games that are against their greatest divisional rivalry to inspired and get their team university more focused to win this weekend’s matchup. Like the rivalry of NCAA basketball is University of Kentucky Wildcats against the University of North Carolina Tar Heels, while in NCAA football is University of Kentucky Wildcats against the University of Tennessee Volunteers

Literature Review 4 Dale L. Cressman and Lisa Swenson called “The Pigskin and the Picture Tube: The National Football League’s First Full Season on the CBS Television Network Bring another type of view ship to the network because during the 1960 was wartimes in America and the technology age was just starting out in America, where people never had to miss a play if they were not at the game because if you had a television, you can re-watch it on replay Radio by the broadcaster Risk at that time to accept the NFL offer to shows games on the CBS network The Future: A 10 years deal to show the first 8 weeks of Thursday night football games on the CBS network too.

Literature Review 5 Margaret Carlisle Duncan, Ph.D., Michael Messner, Ph.D., Linda Williams, Ph.D., and Kerry Jensen ( ) called “Gender stereotyping in Televised Sports”. Examining female sports from the 1989 through 1999 to find out if there is a gender bias on female sport coverage on a network compare to the male coverage on sport network televising Stage 1 of the research, the Amateur Athletic Foundation taped all of the sports news segments, the NCAA basketball games, the WNBA and NBA Final basketball games, and the U.S. Open tennis matches. Stage 2, a research assistant viewed all of the tapes and compiled a written preliminary analysis. Stage 3, one investigator independently viewed all of the tapes and added her written analysis to that of the research assistant. Stage 4, the data were compiled and analyzed for this report by the two an investigator, using both sets of written descriptions of the tapes, and by viewing portions of the tapes once again. Stage 5, one investigator wrote up the research report.

Literature Review 5 Results: that female sport televised and talked about was improve about 1%. Men’s sports received 92% of the air time, women’s sports 5%, and gender neutral topics 3%. I agree with this experiment from experience like watching the NCAA basketball tournament or known as March Madness in March show all Male teams on televised matchup on CBS, TNT, and TBS network. But on the other hand, the female side is not always televised or commercialize to lead up to those big team matchup battles, until the NCAA female basketball tournament reaches the Final Four and Championship game is televised ESPN or ESPN 2 network

Favorite_Commerical Frequen cyPercent CODE Total Missin g System13.8 Total Data 1)Which of these 2015 Super Bowl commercial was your favorite? a.____ Budweiser, “Lost Dog” cute puppy finding his way home and getting some help from his powerful friends the Clydesdales. b.____ Always, “Like a Girl” taught us that acting “like a girl” is a very, very good thing. c.____ Doritos, “Middle Seat” crafty airline passenger gets his comeuppance when he attempts to prevent people from sitting next to him. d.____ Kate Upton- Advertise Game of War App e.____ Nissan's "Cat's In the Cradle" Commercial Boyhood-esque story of a child growing up with his NASCAR-driving father. f.____ Kim Kardashian Mocks Her Selfie Obsession g.____ Other__________________________________________ _______

In the last month, which sporting events did you enjoyed watching? Why?  The most answer was the World Series and team loyalty  Nothing else to watch Data Quality

My results show that what I said in my hypothesis was wrong because according to my survey that many people had nothing to watch on T.V. Or they were loyal to their team. But I believe that the results could be different if their were a big sample size. Conclusion

Work Cited 1.Cressman, Dale L. and Lisa Swenson, “The Pigskin and the Picture Tube: The National Football League’s First Full Season on the CBS Television Network,” Journal of Broadcasting & Electronic Media, 51 (2007): October 20, Duncan, M., Messner, M., Williams, L., & Jenson, K. (n.d.). Gender Stereotyping in Televised Sports”- LA84 Foundation. Retrieved October 20, 2015, from Greenwell, T., Bussell, L., & Shonk, D. (2014). Event Budgeting and Event Planning. In Managing Sport Events. Champaign, IL: Human Kinetics. 4.Haliday, Jean. “To get a leg up, Hyundai pitches at World Cup; Brand continues marketing push Via big sporting events.” Automotive News 21 June 2010: 3. Academic OneFile. Web Nov Levack, Kinley. "The big time: few sporting events combine the exhilaration of the game with exclusivity and camaraderie-- where the motivation to get there matches the thrill of arrival. Welcome to the super bowl." Successful Meetings Oct. 2009: 14+. General OneFile. Web. 10 Nov Warner, Dave. “Broadcast TV is not the Future for Sports”. Sports News. General OneFile. Web.10 Nov

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