An initiative by

2011

W O RLD CELEBRATES

YET 15MILLION HECTARE FORESTS

VANISH WILL YET 15MILLION HECTARE FORESTS

1/3 RD WILL BE CUT DOWN FOR PAPER ALONE

WITH OVER 115 BILLION PAPERSHEETS

WITH OVER 115 BILLION PAPERSHEETS JUST USED FOR PRINTOUTS

SO HOW DO WE HELP THE FORESTS ?

Will WE STOP TAKING PRINTOUTS?

WILL WE STOP TAKING PRINTOUTS? OR TAKE FEWER OF THEM?

BUT WHAT IF WE CAN

BUT WHAT IF WE CAN SAVE FORESTS

WHILE TAKING ALL THE PRINTOUTS

INTRODUCING

JUST BEFORE PRINTING

REDUCE THE FONT SIZE BY 1

IF IT’S 11

MAKE IT 10

IF IT’S 31

MAKE IT 30

THAT’S IT

HERE’S HOW…

FONT SIZE 11 / PAGES 39

FONT SIZE 10 / PAGES 32

AN 18% REDUCTION IN PAPER CONSUMPTION

AT THIS RATE WE CAN SAVE

20.70 BILLION SHEETS OF PAPER EVERY YEAR

A SIMPLE EFFORT TO REDUCE DEFORESTATION

JOIN US BE OUR PARTNER FOR A GREENER WORLD

HOW DO WE SEE OUR ASSOCIATION? TURN A NEW LEAF IN CSR ACTIVITIES BY ADOPTING MINUS ONE IN YOUR OFFICE. SPREAD MINUS ONE AMONG YOUR EMPLOYEES AND ENCOURAGE THEM TO MAKE IT A HABIT. HELP PROPOGATE MINUS ONE THROUGH YOUR ORGANISATIONAL CHANNELS

SMALLER FONT = BIGGER FORESTS