Social Media Subcouncil: Capturing and Expanding Expertise March 16, 2009 Co-chairs: Joyce BoundsJoyce Bounds, VA Jeffrey LevyJeffrey Levy, EPA The subcouncil is organized under the Federal Web Managers Council to support the Web Managers Forum

Background New technologies exploding in use No. 1 topic among gov’t web managers Questions around: –When to use –How to use –Security and blocked sites –Integration into existing efforts and requirements Tasked by the Federal Web Managers Council to help collect and present informationFederal Web Managers Council

Goals Help define business case for gov’t Identify best practices for gov’t Identify roadblocks and potential solutions –Build from Fed Web Mgrs Council papersFed Web Mgrs Council papers Identify and recommend priorities among social media sites for government agencies to use

Scope All Web 2.0 tools, whether “social” (social networking, blogs) or not (RSS, podcasts) Primary focus: federal gov’t –All federal agencies fall under common laws –Most info will apply to local and state, too

Membership More than 30 web managers at federal, state, and local level Member criteria –Interest and experience in social media (personally or professionally) –No particular level w/in agencies –Know gov’t Internet regulations (508, privacy, ID as gov’t info, etc.) –Familiar with webcontent.gov Membership currently full

Deliverables Library on webcontent.gov –For each tool (blog, wiki, podcast, etc.), specific to gov’t: Business case Best practices Case studies Fact sheets Measures of success Training –Canned presentations –Gov’t progress inventory w/points of contact –Terms of service: who has ‘em and with whom? –Action plan to overcome roadblocks Q&A via Forum calls Ongoing research and updates on new developments Recommended naming conventions Speakers bureau

How to … Participate –Everyone: Join the public wikipublic wiki Comment on Subcouncil blog posts on GovLoopSubcouncil blog posts on GovLoop –Government employees: options above plus Join Social Media group on forum.webcontent.govforum.webcontent.gov –Post to social media community blog on forum.webcontent.govsocial media community blog Keep up-to-date –Read social media materials on webcontent.govsocial media materials on webcontent.gov –Read Subcouncil blog posts on GovLoopSubcouncil blog posts on GovLoop –Follow the Subcouncil on TwitterSubcouncil on Twitter –Read ongoing research results on Subcouncil wikiSubcouncil wiki