Social media and labor relations Bonnie Nardi 1 Bonnie Nardi October, 2014.

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Presentation transcript:

Social media and labor relations Bonnie Nardi 1 Bonnie Nardi October, 2014

Use activity theory to help us situate a phenomenon like social media more broadly and historically 2 Bonnie Nardi October, 2014

3 my free labor,J uly 10

current and future labor relations: 4 Bonnie Nardi October, 2014

current and future labor relations: automation 5 Bonnie Nardi October, 2014

current and future labor relations: automation offshoring 6 Bonnie Nardi October, 2014

current and future labor relations: automation offshoring self-service 7 Bonnie Nardi October, 2014

current and future labor relations: automation offshoring self-service short-term contract work 8 Bonnie Nardi October, 2014

current and future labor relations: automation offshoring self-service short-term contract work data production 9 Bonnie Nardi October, 2014

current and future labor relations: automation offshoring self-service short-term contract work data production 10 Bonnie Nardi October, 2014 computationally mediated reduce labor costs

current and future labor relations: automation offshoring self-service short-term contract work heteromation 11 Bonnie Nardi October, 2014 computationally mediated reduce labor costs We think of technology as eliminating human labor, but it rearranges it. Capital continues to find value in labor. Social media as part of wider trends on labor relations.

crowdsourcing microwork social robotics data production (Facebook, Google, Twitter, LinkedIn, gaming databases…..) review writing (Netflix, Yelp, Amazon….) forum posts lots of work, most done for free 12 Bonnie Nardi October, 2014