Colgate Professional Lecture Board Follow-up Daniel Bachteler.

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Presentation transcript:

Colgate Professional Lecture Board Follow-up Daniel Bachteler

2011 Common perception among dental professionals that all toothpastes are the same “Colgate Professional Lecture Board” Engage practicing dental professionals to lecture at local dental meetings

Identification Meeting at Tech Center Selection Board formation Lectures 6 members – 10 lectures – 550 participants CPLB Pilot Program

Identification of local key influencers is critical and key for success How to get them to talk about triclosan/copolymer? Lectures vs. Case Reports Identifying (speaking) opportunities Maintaining commitment Key Learnings

Going Forward Review KOL strategy Adjust program, incorporate key learnings 2 meetings 2012 “Mid level KOLs” Introduction to educational resources Assess other ways of KOL involvement and dialogue

Colgate Professional Education Strategy

Educational Webcasts Expert Speaker Self-guided Educational materials Practicing Professional Education Practicing Professionals Lunch and learns in office Virtual Face to Face

Educational Webcasts

Self-guided Educational materials Colgateprofessional websiteelearning modules

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