Analytics Tools & Optimization. Your Business Website Why does your web exist? What is the purpose of your website? What are you hopping to accomplish?

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Presentation transcript:

Analytics Tools & Optimization

Your Business Website Why does your web exist? What is the purpose of your website? What are you hopping to accomplish?

Define & Segmentation Define your website conversion (CPC, CPL, CPA, Branding, etc) Define the target market(Segmentation, Lateral Thinking, Competitors, etc) Potential Traffic Sources (Adwords, Facebook, Ad networks, etc)

It’s Your Website Optimized? Content Usability Responsive (Mobile) Testing

Analytics & Metrics Analytics Dashboard Analytics E-commerce (Enhanced) Google Tag Manager Goals, Events, Kpi, Funnels

Analytics Dashboard

Segmentation

Analytics Dashboard Widget

Analytics E-commerce For E-commerce and similar sites

Analytics E-commerce Overview

Analytics E-commerce Type Of Product

Product SKU

Analytics E-commerce Categories Source

Analytics E-commerce Source’s ROI

Analytics E-commerce Connect with Adwords and Uploads Costs

Google Tag Manager Tagging Tag Based Campaings Goal Events Campaigns

Google Tag Manager

Questions? Ignacio Perez