Leaflet Research Marta Kaptur

This shows the inside of a wildlife leaflet. The leaflet uses many clear pictures which relate to what the leaflet is about, the pictures are also relevant to the text and are taken at good angles. It looks professionally laid out, and it contains good information. The background is fairly faded but I can see a house with green trees which looks nice and pictures relate to wildlife and they are nicely laid out. I really like that the colour is very light and faded, because our project ‘Wildcare’ has a blue colour I will use this type of colour and it will be quite faded like the colour on this leaflet. Leaflet 1 I think the detail of information is all very useful and the pictures give the leaflet a creative side.

Leaflet 2 The leaflet looks professionally laid out, and relates to nature in its colour ‘green’. It has a clear logo, with one nice big picture and a map so it is quite simply laid out. There are clear contact information details which I think is good to include on a leaflet, especially as this leaflet is about a ‘park’ so contact details are crucial. Its very clear and not complicated to understand.

Leaflet 3 This leaflet, is very spread out, it has an equal amount of everything. It has good detail of information, pleasing pictures, a basic and readable font, and also contact details and extra information at the end of the leaflet which are important to the user that is reading the leaflet. The leaflet should contain everything that the user should want to know for e.g. about a certain place of specifically the topic that the leaflet is about. The colour scheme also relates well to the theme of the leaflet, and it is consistent throughout which Is useful for me to take into account as I should stay consistent throughout my project. It also has a very clear and bold headline with a bright light orange colour which makes it stand out.