New Media for the Networked NGO Introduction to Content Curation Presenter: Beth Kanter E-Mediat is funded by the Middle East Partnership Initiative of the United States Department of State with support from Microsoft Corporation and craigslist Charitable Fund and administrated by the Institute of International Education

Content Curation: Learn from the Experts Robin Good:

Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best content with your audience. Definition

Content Curators Are Like Radio DJs

Why is Content Curation Important?

Information is measured in exabytes, a unit of in formation or a computer storage equal to one quintillion bytes There is too much information on the Internet!

There is too much information being shared! Flickr photo by dkalo

More Thoughtful Consumption

Your NGO Brand Will Be Seen As Thought Leader Photo by spdl_n1

Curation Creativity Coordination Tweets, Facebook Blog, Web Site, Newsletter, YouTube, Photos, Webinars, E-books Curation Can Be the Base of Your Content Strategy

Content Curation: How To Get Started Framework: Harold Jarche Networked Learning Is Working Smarter

Seek Define objective, audience, and topics Organize sources Use discovery tools Scan more than you capture Don’t share unless it adds great value Discipline No more than 20 minutes a day SEEK

The most important thing to is organize your sources on Twitter into lists.

If you log in as your page administrator and you have liked pages that share good content, you can easily post onto your page with the “share” button.

Sense Product: Blog post, report, memo, presentation Annotate, Archive, Apply Helps you get work done for organization Takes concentration SENSE

Share Feed your network a steady diet of good stuff Comment on other people’s stuff Collaborative sense-making SHARING

Content Curation Tools Nonprofit World Discovery Tools Collecting and Sharing

GoalTopicsSources Sense Making Sharing Content Curation Mini Plan

Resources Robin Good Shadia Bseiso Content Marketing Institute Harold Jarche Beth’s Blog Pinterest