doc.: IEEE /018r1 Submission March 2000 Steve Shellhammer, Symbol TechnologiesSlide 1 IEEE P Working Group for Wireless Personal Area Networks The Marketing Needs of TG2

doc.: IEEE /018r1 Submission March 2000 Steve Shellhammer, Symbol TechnologiesSlide 2 The Marketing Needs of TG2 Formulate a clear message about the purpose of TG2 (Product) –Write a white paper expressing TG2 message –Solicit additional contributors –Highlight benefits to industry –Open forum –What is a Recommended Practice? –Coexistence Handbook with details of Coexistence Model (Later)

doc.: IEEE /018r1 Submission March 2000 Steve Shellhammer, Symbol TechnologiesSlide 3 The Marketing Needs of TG2 Marketing Communication (Promotion) –Look into issuing corporate press releases derived from IEEE press release (Off line) –Plan a set of speaking arrangement to promote TG2 (After white paper) –Look for potential places to write an article (Signal) –Bluetooth & HomeRF reflectors –Web Site (In process) –List of articles & presentations

doc.: IEEE /018r1 Submission March 2000 Steve Shellhammer, Symbol TechnologiesSlide 4 Action Items Find TG2 Marketing Person Write white paper on TG2 Formulate a list of upcoming conferences Formulate a list of potential publications for submitting Steve Steve & Bruce Bruce