+ The Painted Preztel England Annalise Boese Vanessa Ye.

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Presentation transcript:

+ The Painted Preztel England Annalise Boese Vanessa Ye

+ Product Factors Different types and flavors Great taste Can be shipped in 2-7 days TangibleIntangible

+ International Strategy Keep home country of products the same Because this product is unique, we believe that maintaining it’s brand and just expanding distribution would be the best option

+ Product positioning We will advertise our product in our new country to position the product. Our target market will be families in the middle class areas. We will have competition since it is not a new, innovative product.

+ Advertisement

+ Grey Market

+ Pricing Because of shipping and distributing costs, our products will be have a 15% mark up when sold internationally $17.95$20.64