LOGICAL, EMOTIONAL, AND ETHICAL APPEALS. Logical Appeals Logical Appeal is the use of logic, claims, and evidence to convince an audience of an argument.

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LOGICAL, EMOTIONAL, AND ETHICAL APPEALS

Logical Appeals Logical Appeal is the use of logic, claims, and evidence to convince an audience of an argument. For example, if I were running for Queen of the English Language: I would be a great Queen of the English Language because I have taught English, I have a love of the subject, and I have fostered the love of English in (repeating of course) % of my students.

Emotional Appeals Emotional appeals persuade audiences by arousing the emotions. They refer to the speaker or writer’s goal of arousing the emotions of an audience to move them to act. For example, if I were running for Queen of the English Language: The first time I read a book by myself I was almost overwhelmed by it. I was five and I was reading the Little Princess. I was drawn in to the characters and their plights. When the main character discovered she didn’t have to stay in the orphanage’s attic anymore I felt her joy, happiness, and sense of security. I now witness this daily as I read with my nieces and these are the same traits you will feel when you vote for me! OR (if that didn’t work) Any ad with me holding a small child reading on my lap.

Ethical Appeals Ethical appeals are appeals that establish trust and credibility with an audience. Ethical appeals often rely on an audience’s sense of right and wrong For example, if I were running for Queen of the English Language: I’m Ms. Mizerak and I’m a good person. (simple, I know) OR I donate my time to help charities and volunteer daily.

How to cite Logical Appeals in a Letter Here is where things get tricky. You will not have a work cited page attached to your letter; HOWEVER, you still need to cite your information! How do we do this?

Let’s say that you have the following fact: “100,000 people daily voted for Miz for Queen of the English Language” and let’s pretend that this fact was from the Census Bureau. All I have to do in my letter is say, According to the Census Bureau, “100,000 people daily voted for Miz…” Make sense?