Target Audience  What do they know?  What do they believe?  What barriers do they perceive?  What is the competition?

Communication Foundations  Develop a communications message that reaches your target audience and prompts action  Develop visuals which support your message  Develop plans to distribute message in appropriate media outlets to effectively reach your audience

Strategic Marketing Tools of the Trade 1. Campaigns  Ad campaigns  Seasonal campaigns 2. Incentives 3. Website 4. Social Networking

Branding Brand The most valuable real-estate in the world, a corner of the consumer's mind. Logo Any word, design, shape, color, etc. used to identify a product/service and differentiates itself from competitors. Consistent branding is vital!

 Call-to-action  Clear message  Website  Logo Ad Campaigns

Seasonal Campaigns

What Do You Think?

 Reinforce the brand  Practical and useful  Reward + Remind = Repeat Donors! Incentives Relationship Marketing is Key

Website

E-Newsletter  Consistent branding elements  Call-to-action  Educates  Motivates

Online communities of people who share similar interests and activities  Captivate future donors  Increase social involvement  Develop online relationship Social Networking

The End Questions? Melissa Yu |