JANE KIM, SHELTON MILLER RACHAEL RUNDUS, MICHAEL MCKINLEY Olive Branch.

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Presentation transcript:

JANE KIM, SHELTON MILLER RACHAEL RUNDUS, MICHAEL MCKINLEY Olive Branch

Contact with Customers Website Blog Facebook Twitter Word-of-Mouth

Website

Blog

Facebook

Twitter

Competitors McAlister’s Jason’s Deli Jimmy John’s Panera Bread Subway Café Cappuccino World Cup Café Schmaltz What About Cupcakes Simply Delicious Baker Patsy’s Bake Shop Gerik’s Old Fashioned Kolaches

Market Position

SWOT Analysis Strengths Weaknesses Opportunities Threats

Specific Promotion and Marketing Strategies Media Outlets  Twitter  Facebook  Blog Referral Program Local Business Partnerships Discount for using Branded Products Catering

Questions?

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