Look at the images and on your whiteboard write down who the target audience might be and why End.

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Look at the images and on your whiteboard write down who the target audience might be and why End

Stereotypes LO: To understand what a target audience is and how magazines use stereotypes By the end of the lesson you will have: ALL will be able to identify the target audience of a given text and explain why it appeals to that audience MOST will be able to explain what stereotypes are and where they are used in the media SOME will be able to use their knowledge of stereotypes to create a magazine feature to meet a target audience

Think about a definition of stereotypes and target audience Pair – share it to your partner, compare and come up with 2 final definitions Share it with the rest of the class 2:001:591:581:571:561:551:541:531:521:511:501:491:481:471:461:451:441:431:421:411:401:391:381:371:361:351:341:331:321:311:301:291:281:271:261:251:241:231:221:211:201:191:181:171:161:151:141:131:121:111:101:091:081:071:061:051:041:031:021:011:000:590:580:570:560:550:540:530:520:510:500:490:480:470:460:450:440:430:420:410:400:390:380:370:360:350:340:330:320:310:300:290:280:270:260:250:240:230:220:210:200:190:180:170:160:150:140:130:120:110:100:090:080:070:060:050:040:030:020:01End

In groups analyse your magazine cover Young adult male model – probably aimed at gay men of a similar age range. Model is staring straight at reader – engaging image. Masculine or neutral colours used – not stereotypical of ‘gay’ advertising. Could be a straight magazine; it isn’t really obvious Magazine title connotes ‘coming out’ which fits target audience Colour, images, shapes, font, titles, logos

Editor -In charge of the name of the magazine, creating article titles and deciding on any adverts -Keeping other groups members in line! Reporter -You are in charge of the layout of the front cover and making sure it matches your target audience Designer -In charge of colour scheme and images 1. Look at your target audience 2. Decide on the story and main image for your front cover 3. Start designing your own front cover! Pick a target audience and decide your group roles

Move around the room and on your post-it write a comment explaining how that group has met their target audience and how they have used stereotypes. comment on if stereotypes have been positively/negatively used.