AMAZING SPIDER-MAN

WORLDWIDE POSITIONING

FRAMING PILLARS Elements that are fresh and different should be brought to the front. Always use thematic phrases like “Untold story begins”. Something New This time around, our ultimate hero is a tougher Spider-Man. More self-assured and brash, with a good dose of attitude. Nobody Does It Better

FRAMING PILLARS The realistic tone conveys a more dramatic feel of the movie – this includes Peter trying to figure out who he is, being abandoned by his parents, and the weighty themes of secrets having a cost. Realistic Tone/ Peter’s Search for Identity Reinforce the idea that in this movie audiences will begin to find out why Peter’s Aunt and Uncle raised him instead of his parents. Revealing information about Peter’s past further underscores what is different. Mystery Surrounding Peter’s Upbringing

RULES OF THE CAMPAIGN STORY Unexplored universe Cast, new revelations Outsider / Contemporary Realistic and dramatic Involved, dynamic Grown-up world NEWNESS PARKER / S-M TONE GWEN SETTING Rehash Origin story Nerdy / old fashioned Playful, all fun Romantic interest only High school DON’T’sDO’s

MEN IN BLACK 3 Audiences love the brand and are excited to see this film. All the winning hallmarks of the brand remain. What they already love What is new in MIB3

RULES OF THE CAMPAIGN Brolin as Young K Time TravelJ and K back for another adventureMIB hallmarks: action, humor plus aliens …all in 3D - Will Smith front and center - Tie TLG into the story throughout

6 WEEKS OUT: GENERAL NEED TO EVENTUALLY DECIDE IF WE WILL BE SHARING TRACKING AT THIS STAGE NEED TO EVENTUALLY DECIDE IF WE WILL BE SHARING TRACKING AT THIS STAGE

6 WEEKS OUT: GENERAL EUROPE Data not yet available

6 WEEKS OUT: GENERAL ASPAC/LATAM Data not yet available

KIDS TRACKING Data not yet available EUROPE

KIDS TRACKING ASPAC/LATAM Data not yet available

RESIDENT EVIL: RETRIBUTION

PLAN OF ACTION Keeping the franchise fresh for fans going into the fifth installment Leveraging 3D for future Resident Evil movies after introducing it in RE:4 Finding a way to “up the ante” with the visuals beyond just making it in 3D #2 #1 #3

Emphasize the underground test facility as an immersive, “big” element of the movie Mystery and deception give this installment its biggest story hook – Who can Alice trust? What is real vs. clone? Alice goes on the offensive against Umbrella, all while racing to get out before test facility blows up (revenge + race against time) Use the international settings and action scenes as a way to repackage 3D for the franchise It’s still Alice’s movie – she drives the action; supporting characters don’t add much marketing punch (in RU and JP, where tested) MARKETING RE5

DJANGO UNCHAINED DJANGO UNCHAINED DJANGO UNCHAINED Positioning Classic Tarantino revenge story about an outsider, Django, who rises up from the brutality of an early and near-lawless America to establish his own brand of justice. Audience Primary: 15-34s, slight male skew Secondary: Tarantino fans; talent fans; genre fans

DJANGO UNCHAINED DJANGO UNCHAINED TARANTINO FILMS LATAM 4% avg. LATAM 4% avg. US 40% avg. US 40% avg. AU/NZ 4% avg. AU/NZ 4% avg. ASIA 9% avg. ASIA 9% avg. EUROPE 42% avg. EUROPE 42% avg. First opportunity to work with acclaimed director Tarantino Want to make DJANGO bigger and better than any other film, with a focus on Asia First opportunity to work with acclaimed director Tarantino Want to make DJANGO bigger and better than any other film, with a focus on Asia $70m/$100m$66m/$86m$121m/$201m

Total Gross in USD millions UKDEESFRITRUMXBRAUJPKR Pulp Fiction Kill Bill <1691 Kill Bill Inglourious Basterds TARANTINO FILMS DJANGO UNCHAINED DJANGO UNCHAINED Past international performance of Tarantino films should not dictate the success of DJANGO, which could have considerable upside in Asia.

UKFRESDEJPKR 1 st 4 th 2 nd 5 th 7 th N/A 1 st 3 rd 4 th 2 nd N/A11 th 1 st 2 nd 4 th 3 rd 20 th N/A WESTERNS: MARKET RANK Consistent Performers Asia Majors $74m/ $97m $83m/ $95m $171m/ $80m Int’l/ Dom B.O.

HOTEL T

SKYFALL

Based on CR and QoS exits data 007 FANSHIP LEVELS Total Males Females

FRANCHISE MOMENTUM % saying “has more left to explore”

TRADITIONAL BOND MARKETS All grossed among the top 10 markets for both Casino Royale and QoS

THE UP-AND-COMERS CHINAKOREARUSSIA #17 market #10 market #11 market #6 market #14 market #8 market BRAZIL #18 market #16 market

TOTAL RECALL

LEGACY OF ORIGINAL MOVIE How does knowing that Total Recall is a new version of the original 1990 movie impact your interest to see it at the movie theater when it comes out? Viewership of original movie: skews male and older across territories Increases Interest. Positivity skews male and 30+. Strongly Increases Interest. Positivity consistent regardless of age/gender.

RULES OF TOTAL RECALL Focus on the core question – “What is real? What is Rekall?” Constantly raise questions, but don’t provide the answers Focus on the core question – “What is real? What is Rekall?” Constantly raise questions, but don’t provide the answers HOOKSHOOKS Push action primarily, but carefully Strike the right balance between action and mystery Push action primarily, but carefully Strike the right balance between action and mystery GENRE / TONE Compel moviegoers to be intrigued and ultimately invested in Quaid’s journey Avoid the political storyline Compel moviegoers to be intrigued and ultimately invested in Quaid’s journey Avoid the political storyline STORYSTORY

THAT’S MY BOY

SANDLER BY TERRITORY Agreement on Statements about Adam Sandler

RULES OF TMB 1 st UK Screening2 nd UK Screening

RULES OF TMB “No holds barred” comedy Sandler is back “No holds barred” comedy Sandler is back CONTEXTCONTEXT Outrageous comedy Position Sandler as an unwelcome wedding guest A little sexual vulgarity goes a long way Show Donny as having a redeeming side Outrageous comedy Position Sandler as an unwelcome wedding guest A little sexual vulgarity goes a long way Show Donny as having a redeeming side HOOKSHOOKS

HERE COMES THE BOOM