Elements of Business Plan

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Presentation transcript:

Elements of Business Plan Cover Title Page Executive Summary Market research and Analysis Economics of the farm business/ Description of Venture Marketing Plan production and Operation Plan Development Plan Management Team Action Plan: Schedule, Critical risks, problems Financial Plan Offering Appendixes

Business Planning Steps Cover Title page Idea generation, Vision, Mission, Objectives, Strategies Market research and Analysis Marketing strategy Production planning Management and Organization Financial plan Company formulation. etc

Executive Summary Short and concisely lays out what the farm business is Hook the reader – create the right tone Highlight firm’s customer value proposition Common subsection: - description of opportunity and strategy - farm business concept - farm/industry overview - target market and projections - competitive advantages - farm compelling economics, production, profitability and harvest potential - team - offering

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