Andrew Lippman October, 2004 Viral Innovation

Viral Radio Open systems such as PCs gain capacity with more units, traditional communications systems divide fixed capacity among elements. Can we make communications systems (telephones, networks) that are viral and economic? Social Context

Scalable Incremental Contributory Viral Innovation Viral systems are innovative through modularity and distribution of capability -- the intelligence is at the ends e.g.: Fax machines, Internet

Education: The learners are the innovators, infrastructure makes the system rigid Communications: The intelligence is now in the phones, will the carriers be marginalized? Healthcare: Patients as a group already are more up-to- date than their physician; the average psychologist reads no more than one journal per month Viral Possibilities Nations gain first-world status by focus and central planning; they become leaders by diffused imagination

Legitimate: Economic Centralized (Scalable) Viral: Optimized for innovation Low risk Agility Lippman’s Helix After Fine

Legitimate: Economic Centralized (Scalable) Viral: Optimized for innovation Low risk Agility When? Base Techs Going Legitimate Magic is when tech is in sync with society

Directories Clarity of Question Recall/Explore R.E Broker Plumber LHC Intent/Context

Agile engagement Transparency of demonstration Multiple levels of engagement Collaboration Options for use of lab Engaging Others Reading Wired is as bad as visiting your lab twice a year

Communications: Viral Human Augmentation: Bionics Fabrication: Molecules to cities Waves Acute costs Diffuse benefits