Alaskan Creative Woodworks1 Business Plan for Alaskan Creative Woodworks Bo Perkins 4827 North Skwentna Road Anchorage, Alaska

Alaskan Creative Woodworks2 Mission Statement We will provide artistically designed, finely crafted wooden souvenirs, made from inexpensive raw materials, and sold at reasonable prices, to our respected and valued customers. We will never compromise our craft for profit, but stay profitable by keeping expenses down and sales up. We will be friendly to the Alaskan environment.

Alaskan Creative Woodworks3 The Team

Alaskan Creative Woodworks4 Market Summary Current Market: –High level of tourism in Alaska –Tourism increasing as shown on chart (next slide) Future Market: –Cruiser Line stores –National Parks –Tourist sites –Retail outlets

Alaskan Creative Woodworks5 Tourism Trend in Alaska

Alaskan Creative Woodworks6 Problems and Opportunities Problems with current wooden souvenirs: –Expensive –Tree unfriendly (environmental problem) –Sawdust difficult waste material Opportunity –Create inexpensive wooden souvenirs –Don’t use extra tree wood –Buy cheap sawdust from sawmills

Alaskan Creative Woodworks7 Business Concept New concept –Purchase cheap sawdust –Combine with new polymeric composite formulation to make wooden material –Mold wooden material –Paint with native Alaskan decorations New market –Sell on cruise liners –Sell at National Parks

Alaskan Creative Woodworks8 Competition Major competition –Three traditional souvenir companies –All use native tree wood: environmentally unfriendly –Expensive Our advantage –Cheap materials (sawdust, polymer composite) –Environmentally friendly (a sales point!) –In expensive yet attractive

Alaskan Creative Woodworks9 Five-Year Goals First Year –Set-up company –Build manufacturing plant –Create inventory –Establish advertising and marketing –Net profit/loss: –$87,400 Second Year Net Profit/Loss: –$12,200 Third Year Net Profit/Loss: $0 Fourth Year Net Profit: $330,000 Fifth Year Net Profit: $480,000

Alaskan Creative Woodworks10 Yearly Expected Sales & Income

Alaskan Creative Woodworks11 Resource Requirements Equipment to mix sawdust and polymer Molds and automatic painting machines Contracts with sawmills in Anchorage Contracts with –Cruise lines –National Parks Service –Retail Outlets

Alaskan Creative Woodworks12 Risks Possible Risks –Sawmills could go under –Sawmills could fail to supply inexpensive sawdust –Tourism could decrease –Contracts with cruise lines and National Parks could be cancelled Addressing risk –Sawmill outlook is favorable –More sawmills and sawdust available than we need –Tourism is on increase in Alaska and everywhere in the U.S. –If contract cancelled, other marketing outlets available

Alaskan Creative Woodworks13 Summary Mission Statement Market Summary Problems and Opportunities Business Concept Competition Five-Year Goals Resource Requirements Risks