India’s 1 st 24X7 Comedy channel

Our Promise Contemporary Topical Relatable With Sense Of Purpose

Khel Jamega, common man hero banega! Kavita ka ek look hai k duniya Fakebook hai! Delivering our promise through shows like!

Ham lenge har khabar ki khabar! Kahbron k bazar me ye samachar nahi vyapaar hai Saare efforts honge farzi jab chalegi Sirji ki marzi

Life hai jashn, har hafte celebrate in Tashan!

Kid’s band Magic Masti Matargashti launched to cater to kids Schedule –  Mon – Fri  9 – 10:30am and 4pm – 5pm Will target larger audience and ensure deeper reach Bringing back kid’s fav shows – Akhbar Birbal and Narayan Narayan – Chulbule Narad Ki Natkhat Leelayein Kid’s Band

And we are on the right track!

Another first - All shows also air on 92.7 BIG FM, helping build wider reach and enabling local connect Another first - All shows also air on 92.7 BIG FM, helping build wider reach and enabling local connect SO WE HAVE INCREASED OUR SCOPE

is now available on AND ALSO..

Reach to 85mn homes across India Neighborhood of the top 8 Channels on most platforms Internationally distributed in USA, Canada and digital platforms of Apalya, DITTO TV etc Distribution Network Deeper penetration through presence across distribution platforms NATIONAL MSO’s DTH REGIONAL MSO’s Strategic growth on account of stronger distribution network resulting in wider reach across the geography

Network Strength India’s Largest Radio Network – 92.7 Big FM with new increased no of 59 radio stations & increased listenership of more than 43 Million across the country No. 1 Regional Channel across Bihar, Jharkhand and Purvanchal

BIG Magic Presents

Insight – – India is a land of festivals – Lohri is the most popular harvest festival of Punjab – Celebrated across India amongst various societies with equal zest – Brings family, relatives and friends together

Concept – – Big Magic brings a power packed fun and laughter filled Lohri Special episode – Traditional dance and songs to bring back the authentic festival – Special performances by the most loved Punjabi celebs – Gurdas Man, Simran Deol, Satinder Satti (Tentative) – Most popular celeb comedians – Raju Shrivastav and Guggi to bring more laughter with their hilarious punches (Tentative) – Lohri special gags from across the Big Magic shows to be a part of the bouquet

On Air – – To be telecasted on 12th Jan episode – Evening 1.5hr hour show from 9pm to 10:30pm

Marketing Amplification Digital Trade Consumer RadioTV Mailers Banners PR

 Consumer – 1.TV – – Show promos to be run across BIG Magic and BIG Ganga on high frequency – 15 promo/day – Creative branding to be done on both the platforms for further engagement - » Bumpers – 2 bumper/half hour » Astons – 2 Astons/half hour » Bugs – 1 bug/half hour

2.Radio – – Radio promotions to be done on 92.7 Big Fm across 10 days – 15 spots/day – 35 radio stations across HSM markets – RJ mentions – 5 RJ mentions/day – Sweepers and Time checks across 10 days – Fun Utilities – ACA Integration

2. Digital – – Spike to be promoted across social network platforms – FB|Twitter handle – Promo boost on You tube channel – Parallel content creation for the spike – Contest for bringing engagement with the audience – Media posting

3. PR – – Snippets of the episode across electronic and web portals for an increased recall – Press note across all the Key DD Free Dish Markets – Interaction of the electronic channels with the actors on the sets for live coverage – Trade Release on the spike and special mentions for a detailed Trade engagement

 Trade – Trade Mailer – – Mailers across the trade platforms for a focused communication to the trade fraternity Trade Banners – – Spike specific banners across the trade portals for excessive visibility and awareness

Integration Opportunities – – Fortune Basmati Rice – Since Lohri is the festival where harvest is celebrated,a Basmati brand is a perfect fit as a sponsor – Saffola Oil – Since festivals bring a lot of food and eating, health is a concern Saffola can come on board as your health partner Heart health, happy heart A hearty welcome to Lohri

– Bajaj Almond Hair Oil – Festival means celebrations Celebration comes with women decking up for the occasion That's where comes a styling partner Bajaj Almond oil can be given a product placement in – behind the scenes – grooming sessions of the artist – Vignettes – Branded Content on digital – Astons

TV Deliverables Deliverables Freq per day No. of days Title Sponsor (3 Sec on tags) Presenting Sponsor (3 Sec on Tag) Co Presenting Sponsor (3 Sec on Tag) Powered By Sponsor (2.5 Sec on Tag) Associate Sponsor (2 Sec on Tag) Promos on BIG Magic (Tags) Promos on BIG Ganga (Tags) Break Bumpers in Original epi (Tags) Break Bumpers in Repeat epi (Tags) Astons (10 Sec)- 2 each for Title & Pres, 1 each for Co-Pres & Pwd By NA Bugs (10 Sec)- 2 for Title & 1 for Presenting NA FCT (Original Telecast) FCT (Repeat Telecast) Total Seconds

RADIO Deliverables Deliverables Freq per day No of days of Promotion Title Sponsor (3 Sec on tags) Presenting Sponsor (3 Sec on Tag) Co Presenting Sponsor (3 Sec on Tag) Powered By Sponsor (2.5 Sec on Tag) Associate Sponsor (2 Sec on Tag) Promos (Tags) RJ Mentions (Tags) Sweepers (Tags)2530 Time-Checks (Tags)2530 Total Seconds

DIGITAL Deliverables S NoElements on DigitalDuration Title Sponsor Presenting Sponsor Co Presenting Sponsor Powered By Sponsor Associate Sponsor 1 Logo presence on Facebook cover photo 1 Week Logo Presence 2 Logo presence on Facebook Post 1 Week Logo Presence 3 Logo presence on every episode uploaded on YouTube 1 Week Logo Presence

Sponsorship Cost  Title SponsorRs. 22 Lacs  Presenting SponsorRs. 20 Lacs  Co-Presenting SponsorRs. 18 Lacs  Powered By SponsorRs Lacs  Associate Sponsor Rs. 12.5Lacs

Join us because… Laughter is contagious and it’s going viral with Big Magic!

Thanks