MOON IMAGES AND SOCIAL REPRESENTATIONS UNIVERSITA’ DEGLI STUDI DI PAVIA FACOLTA’ DI LETTERE E FILOSOFIA, SC. POLITICHE, GIURISPRUDENZA CORSO DI LAUREA MAGISTRALE INTERDIPARTIMENTALE IN COMUNICAZIONE PROFESSIONALE E MULTIMEDIALE MOON IMAGES AND SOCIAL REPRESENTATIONS Relatore: Chiar.mo Prof. Mario Dossoni Tesi di Laurea di Correlatore: Sara Besia Chiar.ma Prof.ssa Federica Da Milano Anno Accademico 2012/2013
INTRODUCTION MOON: the natural satellite of the earth, visible by reflected light from the sun. Religious cults, myths, legends and popular beliefs
DEFINITION of REPRESENTATION REPRESENTATION: the description or portrayal of someone or something in a particular way. It constitutes the determinant reference for interpersonal and social communication. Verbal Symbolic Social Cohesion
EMILIE DURKHEIM Individual Consciousness Collective Consciousness
SERGE MOSCOVICI A social representation is a stock of values, ideas, metaphors, beliefs, and practices that are shared among the members of groups and communities. The purpose of all representations is to make familiar something which is unusual or unknown
The Moon in the antiquity Ancient Egypt Mesopotamia Ancient Greece Ancient Rome Cartagine Japan
The first observations of the Moon Galileo Galilei Giovanni Domenico Cassini Mount Palomar Hale telescope Satellite Lunik III
Moon, Literature and Cinema George Méliès Ludovico Ariosto
Popular Beliefs
The moon landing of 1969
Moon and Advertising
“Everyone is a moon, and has a dark side which he never shows to anybody.” Mark Twain
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