Wine & Spirits Wholesaler Association U.S. Drinks Conference 2011 BRAND BUILDERS Introductions Presentations Discussion Question and Answer

Introductions

Moderator Jeff Grindrod, Managing Partner, Brand Action Team

Norman Bonchick Chairman & CEO, Van Gogh Imports

Chris Catterton Vice President Marketing & Sales, Bogle Winery

David Stringfellow President & Owner, Beacon Beverage Imports

INDUSTRY SNAPSHOT Wine & Spirits Wholesaler Association U.S. Drinks Conference 2011 BIG Handbook Advanced 2011

Wine & Spirits Growth Continues Beer Declines BIG HANDBOOK ADVANCED (P) 2011(F)

Beer Overview Crafts Continue Double Digit Growth Imports Return to Positive Territory + 4.8% Domestics Decline – 2.8% BIG HANDBOOK ADVANCED 2011

Wine Overview Table Wine: – Domestics Gain +2.8% – Imports – 1.0% Champagne & Sparkling: – Growth of 3% Dessert & Fortified: – Continued Decline -4.0% Vermouth: – -4.8% BIG HANDBOOK ADVANCED 2011

Top Growth Wines Fast Track Barefoot Cellars Black Box Menage a Trois Fish Eye Tisdale Rising Stars Cupcake Coastal Vines Cellars Don Miquel Gascon Hob Nob Kirkland

Spirits Growing: – Irish+ 19.6% – Vodka + 5.8% – Tequila+ 4.5% – Rum + 2.0% – Bourbons+ 2.0% – Blends + 1.0% Declining: – Canadian (0.4%) – Brandy/Cognac (0.5%) – Gin (1.0%) – Cordials/Liqueurs (1.5%) – Scotch (1.7%) – Prep Cocktails (1.9%)

Top Growth Spirits Fast Track Svedka Burnett’s Pinnacle UV Jameson Rising Stars Sobieski Red Stag Don Q Seralles Wild Turkey American Honey Skinnygirl

New Brand Intro’s Rebound BIG HANDBOOK ADVANCED

The Panelists!