Troon Vineyard
Byron Marlowe, Southern Oregon University Earl Jones, Abacela Michael Donovan, Roxyann Laura Lotspeich, Trium
Earl…Escaping the 3 P’s – Portland, Precipitation and Pinot Michael…Natural beauty, attractions and distinct wines Laura…Attractions and retirement potential, but major air service is an issue.
Laura…There is some confusion with consumers about what our tasting rooms actually do. Earl…more and more of Oregon’s best wines. Michael…200 wineries by 2018!
Michael…Partnerships Laura…Focus on quality that is true to price point Earl…Educational experience and doing different well…. the Climatic Edge
Laura…More educated…the missing gap Earl…younger and more knowledgeable…they travel with a data phone and change itineraries in a moment Michael…dramatic changes and the value of brand ambasssadors
Michael…Exponential growth Earl…the foreign visitor spreads the word of what they have tasted. Laura…The number of visitors to wineries compared to overall visitors is low
Laura…Co-Marketing Michael…Passports that incorporate other attractions Earl…Social media driven by food-play-wine- time…gorilla wine tour.
Questions…