BY: KARUNA SHARMA Karuna Sharma. ENVIRONMENT Environment is our surrounding. The surroundings or conditions in which a person, animal, or plant lives.

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Presentation transcript:

BY: KARUNA SHARMA Karuna Sharma

ENVIRONMENT Environment is our surrounding. The surroundings or conditions in which a person, animal, or plant lives or operates. Karuna Sharma

BUSINESS Business means those human activities which involve production or purchase of goods with the object of selling them at a profit. Conditions:  Regular dealing  Sale/Transfer  Profit  Risk Karuna Sharma

OBJECTIVES OF BUSINESS Economic Profit Growth Innovation Social –service to society Employee satisfaction & development Quality product & services Fair return to investors Good corporate citizenship Karuna Sharma

BUSINESS ENVIRONMENT Business Environment consists of all those factors which have a bearing on business. Business environment provides information about internal and external factors that are responsible for or considered when making decisions by Managers. Karuna Sharma

EnvironmentInternalExternalMicro Macro Karuna Sharma

ELEMENTS OF ENVIRONMENT Karuna Sharma

INTERNAL ENVIRONMENT Value System Mission and objectives Management Structure and Nature Human Resources Company Image and brand Equity Others factors like physical assets, R&D, financial factors etc Karuna Sharma

MACRO ENVIRONMENT Global Environment Political Environment Legal Environment Social and cultural Environment Demographic Environment  Composition of population  Income level  Gender Differences  Occupation Karuna Sharma

MICRO ENVIRONMENT Customers Suppliers Competitors Intermediate agencies Regulatory agencies Publics Karuna Sharma

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