Www.dorogi.ru 1 Expedition- Trophy Murmansk – Vladivostok Feb. 23 – March 8, 2005 Media Campaign.

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Presentation transcript:

1 Expedition- Trophy Murmansk – Vladivostok Feb. 23 – March 8, 2005 Media Campaign

2 Media Monitoring TOTAL AUDITORY* 112 MILLION PEOPLE * - foreign mass media not included

3 Media Monitoring Web-Site Visiting Statistics (ppl per day)  Max. number of visitors during the Race people per day  Average number of visitors before the Race (December-January) – 300 people per day  Average number of visitors in April – 500 people per day

4 Media Monitoring Media Coverage Statistics Foreign media: Television38 Print13 Radio 1 On-line 7 News Agencies 10 Expected 5

5 Media Monitoring Foreign Media Coverage Television  BBC World. Flight Track  ARD (Germany). News  RTL (Germany). News  NHK (Japan). News  TV Asahi (Japan). News  Inter (Ukraine). Inter-Sport News Agencies  Reuters (GB)  BBC News (GB)  France Press (France)  Deutsche Presse Agentur (Germany)

6 Media Monitoring Foreign Media Coverage Print  The Times (GB)  Focus (Germany)  Morgenpost am Sonntag (Germany)  Stuttgarter Zeitung (Germany)  Western Mail (Germany)  Das Boulevard-Magazin (Germany)  The Moscow Times  The St. Petersburg Times  Moskauer Deutsche Zeitung  Mr Blister Magazine (Ukraine)  Po-kievski (Ukraine)  Vecherniy Minsk (Belarus)  Telegraph (Latvia)

7 Media Monitoring Foreign Media Coverage Radio  BBC radio On-line  BBC.COM  SZON.DE (Germany)  FAZ.DE (Germany)  MOTORING.CO.ZA About 10 more issues in print media are expected

8 Media Monitoring Federal Media Coverage Mass Media Federal MM coverage before the Race: Television23 Print34 Radio14 On-line > 70 News Agencies18 Federal MM coverage after the Race Television22 Print19 Radio15 On-line > 100 News Agencies20 Expected15

9 Media Monitoring Television Before the Race  NTV  Ren-TV  7 TV  RBK TV  Rambler  SGU TV Television After the Race Start  NTV  RBK TV  Rambler Federal Media Coverage

10 Media Monitoring Print Before the Race  Men's Health  XXL  Хулиган  За рулем  Вертикальный мир  Клуб 4 х 4  Туризм и отдых  Плюс авто  Off Road Drive  Туристический Олимп  Трамплин  Итоги  Автомир  Клаксон  Where/Где  Коммерсант Спорт  Комсомольская правда  Труд  Русский курьер Federal Media Coverage

11 Media Monitoring Radio Before the Race  Авторадио. Народные новости  Эхо Москвы  Говорит Москва News Agencies After the Race  РБК  Интерфакс  РИА Новости  ИА Регионы (Regions.ru) Federal Media Coverage

12 Media Monitoring Print After the Race start  Newsweek  Итоги  Клуб 4 х 4  Полный привод  Клаксон  За рулем  Хулиган  Колеса  Автомир  Плюс Авто  Комсомольская правда  Российская газета Federal Media Coverage

13 Мониторинг СМИ Print After the Race start  Новые известия  Парламентская газета  Трибуна  Гудок(newspaper of ОАО «РЖД»)  Men’s Health  Men’s Fitness  Полный привод  5 колесо  За рулем  Новые известия. Экстрим  Новый век Federal Media Coverage

14 Media Monitoring Radio After the Race start  Авторадио. Народные новости  Говорит Москва  Радио России  Маяк 24 News Agencies After the Race start  РБК  ИТАР-ТАСС  РИА Новости  ИА Регионы (Regions.ru) Federal Media Coverage

15 Media Monitoring Total Media Coverage Media Regional Media: TV programs224 Print91 Radio180 On-line83 News agencies48 Total auditory32,5

16 Media Monitoring Total Media Coverage Total auditory * 112 MILLION people * - foreign mass media not included Total Print Issue Over 9,5 MILLION pcs Total TV Auditory Over 70 MILLION people

17 Media Monitoring Advertising Print  Ведомости, July 2004  Клуб 4х4, Sent  Комсомольская правда, Oct  Аэрофлот, Dec. 2004, Jan  Where Moscow, Dec  Men’s Health, Dec. 2004

18 Media Monitoring Commercials Radio  Авторадио (federal)  Радио Рокс (St.Petersburg)  Авторадио (Krasnoyarsk)  Авторадио (Novosibirsk)  Радио Юнитон (Novosibirsk)