Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image PROMOTION

Lesson Objectives Define _____ ________purposes of promotion Define ________promotion Identify __types of promotion Define promotional ___

Purposes of Promotion REMIND; INFORM; PURSUADE –Convince potential ________to ___ –Explain __________of products –Tell _____products are sold –Advertise ______on products –Answer customers’ ________ –Introduce ____products –Create a _______image of the company or product

Two Basic Kinds of Promotion ______ P Institutional Promotion

Used to create a ________image of the company, rather than to ______sell products

Institutional Promotion

Discussion Why would an organization promote itself and not its products?

Types of Promotion _________ Sales Promotion _______Selling Publicity/ Public Relations ______Merchand ising Direct _______

ADVERTISING The _________ presentation of ideas and products by an ______sponsor. **PAID FOR**

SALES PROMOTION ______purchases increase store ______ 2 for 1 Sale Buy One, Get One Free $2 off after 8PM on Tuesday

PERSONAL SELLING The ______presentation of a product or company to one or more _______buyers

PUBLICITY PUBLIC RELATIONS Creating _____ for a business or product by placing _____about it in the media

Visual Merchandising The coordination of all ______elements in a place of business so that it projects the right ____to its customers

Direct Marketing Directed towards a ______group of prospects. Types of Direct Marketing –_____Direct Mail –Electronic _____ Mail

Can you name a type of business that… Uses a lot of advertising and sales promotion, but very little personal selling? Uses very little advertising, but lots of personal selling?

What types of promotion do you think the following businesses use? Hayes Chrysler/Jeep Ruby Tuesday Avon Corporation ebay

The ________of promotion types represents a product’s PROMOTIONAL ___