POWERFUL STORYTELLER

Magazine media provides both people and brands with the ultimate framing device with which to present themselves to the world. Whether the purpose is to create a shift in public perception or to provide a launch platform for new ideas and aspirations, magazine media continues be the leader in delivering the biggest moments of popular culture and to bring real societal change. MAGAZINE MEDIA IS A POWERFULL STORYTELLER

“If we’ve learned anything in 2015, it was that the death of print media has been greatly exaggerated. This year, magazines were responsible for bringing us some of the biggest moments in popular culture… In addition to their editorial achievements, this year’s Hot List winners also proved that they’re more than just magazines by embracing of-the- moment platforms, partnerships and advertiser collaborations to engage with new audiences” MAGAZINE MEDIA IS A POWERFULL STORYTELLER AD WEEK Hot List: These Are the Magazines That Made Everyone Take Notice in 2015

When Caitlyn Jenner wanted to present herself to the world she chose the cover of Vanity Fair to do it. Vanity Fair’s handling of its exclusive provided a clear demonstration that the growing power and influence of modern magazine brands resides in maximising engagement, by distributing content cleverly across multiple channels, and by building a coherent channel strategy. The sneak peak released via social media created a world record by making Jenner the first to receive a million twitter followers within 4 hours.

Thirty-five of the 46 women who have publicly accused Bill Cosby of sexual assault appear on the cover, dressed in all black and seated side by side, along with one empty chair representing those who remain silent. It's a striking, memorable image that puts into perspective the sheer number of women who say Cosby abused them and have gone largely unheard over the course of four decades. The article received international new coverage and was widely shared on social media traffic.

Grazia has long been renowned for its ability to blend the glamarous with the informative. But in 2014 it took the streets to effect real chance with their Mind the Pay Gap campaign in their fight for equality. Their campaign was not only a victory in spirit, but one which is enforceable by law and will improve the lives of 10 million woman in the UK.

“Government has agreed to make existing pay transparency legislation - Section 78 of the Equality Act 2010 – compulsory in the next 12 months.” Campaign Details: Petition Letters and campaigning to local MP’s Parliamentary Debate