IP telephony is revolutionizing communications. Enhanced services, efficiency increases, and of course, cheaper long- distance are all playing a part in driving this amazing technology forward. This session focuses on the what, how, and why of IP telephony. Discussion includes real- world benefits of implementing IP telephony solutions, and how you can now take advantage of a host of productivity boosting applications. Learn how Internet telephony can positively impact your bottom line - and how many Internet telephony implementations can pay for themselves in a matter of months by reducing toll charges. EI-1: Session - 9: :00 am The Fundamental Value Propositions of IP Telephony

Shaping the Future of Converged Communications James Puchbauer Director of Marketing AltiGen Communications AltiGen EI-1: Session - 9: :00 am The Fundamental Value Proposition of IP Telephony

IP telephony is revolutionizing communications. Enhanced services, efficiency increases, and of course, cheaper long- distance are all playing a part in driving this amazing technology forward. This session focuses on the what, how, and why of IP telephony. Discussion includes real- world benefits of implementing IP telephony solutions, and how you can now take advantage of a host of productivity boosting applications. Learn how Internet telephony can positively impact your bottom line - and how many Internet telephony implementations can pay for themselves in a matter of months by reducing toll charges. Really……… What is the premise of this session?

What Is A Next-Gen Phone System? IP-PBXs Communication servers Communication appliances Server-based PBXs How about IP enabling legacy PBXs? Whatever you want to call it, there's no question that in the last few years a new breed of telephony systems bring businesses an opportunity to benefit from the convergence of voice and data. A rose by any other name

Would You Want One? “I’ve been here before” Mainframe -vs- LAN Is it time for the Next Generation

What’s best for your business? We can look at some of the (Choices - options) Integrate or replace Legacy or Converged IP-PBX Topology or Application What are the choices

: Legacy PBX shipments fell 40-50% Shipments of IP PBXs to surpass traditional by Yankee Group What is the Market Saying ?

1.Increase productivity Desktop GUI – Ease of use (Call transfer example) Screen pops – caller information delivery Productivity tools Data Base Application Integration (CRM example) Contact Center 2.Extend customer reach to and from employees Access to, and Access from, remote employees E-commerce - Web integration Remote Call Center Agents – Remote Workers 3.Lower Cost of Ownership Ease of Maintenance (MAC) Ease of Use (self manage – high utilization) LD costs (Hotel V-mail Zoomerang example) Multi-site toll savings and communication improvements Extend system lifespan – Software driven (VoIP example) Why is the IP Phone System Winning?

What is your most direct path to VoIP ROI? “Write your own Success Story” Look Ahead, Visualize and Reverse Engineer Company Philosophy “Tag Line” Telephony Challenge (Why are you here?) Underlying Business issues User perspective Employee Support team Customers (example CRM Customer Service) Second Tree Perspective (Future Goals)

City folks – Driving Abstracts – How do you eat an Elephant Second Tree Analysis Comes From Trailblazing Line up second Tree beyond your initial Goal to better align your path

Converged IP-PBX PSTN Orlando Headquarters Ivanhoe Financial Case Study-Phased 1999 Financial Services Company Starts in Orlando with 6 people

Converged IP-PBX PSTN Orlando Headquarters Converged IP-PBX with Contact Center PSTN Midsize IP-PBX Contact Center Chicago SmallOffice IP-PBX With Contact Center PSTN Virginia Ivanhoe Financial Case Study-Phased Corporate office 6 people Growth 250 people & Contact Center Chicago – Office &Contact Center Virginia – Office & Contact Center Success Story Management Disaster Recovery Distributed Intelligence Network Architecture

Ivanhoe Financial A Second Tree Success Multiple System Stacking (Growth) Multi-Site Networking (Overflow) Contact Center Solutions (Solutions) Company Unification – Eliminate toll Single Management Disaster Recovery How do you see that coming? Second Tree Success

Mentally Tour Your Business for Challenges to Solve How do you choose?

ROI by Target Customer Basic  As Single Phone System Only Integrated With Network  Remote Workers/Remote Agents  Client Applications Advanced Implementation  Multiple Locations  Contact Centers  Microsoft CRM

What’s best for your business? Do you see differing ROI Models now? Integrate or replace (short term) Legacy or Converged IP-PBX (unique) Topology or Application (new view) What are the choices

Shaping the Future of Converged Communications James Puchbauer Director of Marketing AltiGen Communications AltiGen If you need contact information or for additional questions Booth 303