Get the Word Out: Using Facebook and Twitter for Outreach and Community Building Cliff Landis Web Services Librarian Georgia State University.

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Getting the Message Out:
Presentation transcript:

Get the Word Out: Using Facebook and Twitter for Outreach and Community Building Cliff Landis Web Services Librarian Georgia State University

Why this stuff matters

Who? Web Services Georgia State University Author, A Social Networking Primer for Librarians Blogger, clifflandis.net

Today you will learn how to… Craft a Facebook page and Twitter account that will represent your library online; Save time and energy by updating multiple services at the same time; Reach new library users by building social web connections with existing users; Build community by advertising events and programs through the social web.

THE BIG PICTURE

Humans are Social Creatures

Libraries are social networks for ideas

We are all part of the social web (online or offline!)

The Triforce of Social Media Awesomeness Long Form Communication Short Form Communication Social Connection

The most important thing: KEEP IT USER-CENTRIC

BLOGS

FACEBOOK

The personal Profile: public view

The personal Profile: friend view

The organizational Page: public view

The organizational Page: admin view

TWITTER

Tweet and ReTweet were sitting on a fence…

MANAGING YOUR LIBRARY’S SOCIAL LIFE

Personal vs. Professional

Policies

Procedures

Strategic Planning

Marketing

Other questions you asked… How should we deal with information overload? How should we handle photo privacy/copyright? How much should we post? How can we use these tools for professional development? What if these services are blocked at my institution?

Thanks! Any questions? Cliff Landis See presentation notes at:

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