Welcome to the All-Powerful Bike Lobby Kevin Mayne ECF gratefully acknowledges financial support from the European Commission.

Wall Street Journal editorial board member Dorothy Rabinowitz "The bike lobby is an all-powerful enterprise.“ "The most important danger in this city is not the yellow cabs... it is the cyclists, empowered by the city administration." 2

All Powerful Bike Lobby NGO Influencing National advocacy Advocacy strategies “Winning campaigns” 3

Why national campaigns in the LP? For cycling –There is evidence that significant progress in cycling levels is unlikely without national policy support –There are key policy fields and funds that are reserved for national governments For NGOs –The ability to influence national policy is a significant milestone in organisational development –Working nationally can require a more complex and long-term advocacy strategy –It was a shared goal for most LP applicants 4

Some (painful) lessons learned about national campaigning Campaigning without winning is uninspiring Slower, more technical, less sexy Different political groups, alliances Local campaigning is often much more rewarding to members Less likely to have joined up policy making Differing policy fields Capital cities don’t always help Priority and resource clashes between local, national priorities National or nationwide? 5

Leader- ship Results Outputs Inputs

Successful campaign Achieves demonstrable outcomes Strengthens the organisation 7

Your experiences Case studies 8

Successful campaign Achieves demonstrable outcomes Strengthens the organisation 9

Group work 1 st year on LP –“Winning campaigns training” Others –“Assessing our campaigns” 10

“Winning campaigns training” 11

PeoplePoweredMovement.org

Key Elements to Winning Campaigns

PeoplePoweredMovement.org Choosing your issue: The best campaigners not only win, but build their organization and movement for bigger victories later. Alliance Take Home Tip

PeoplePoweredMovement.org O C O C O C Each year the organization (“O”) grows stronger and is able to take on a bigger campaign (“C”) the next time, which leads to a creating an even stronger organization.

Winning campaigns - Tools 1.Stakeholder mapping 2.Choose the right subject/ campaign/ action 3.Choose your targets effectively 16

PeoplePoweredMovement.org Issue Selection 7.Involves current members in a meaningful way 8.Attracts new members 9.Many care, at least a few are passionate 10.Builds your organization’s political power 11.Leverages positive media attention 12. Has strong income potential 1. Aligns with successful model campaigns 2. Is winnable 3. Results in real improvement in the community 4. Results in long-term community improvement 5. Involves important groups of people 6. Fits organization’s mission and culture.

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Winning campaigns - 45 minutes Only one group on this room will get Leadership Programme Funding in It will go the national advocacy campaign with the most impact on cycling and the NGO Create and present the winning campaign that you will deliver in 2016 Measurable results by November

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Thank you for your attention !