17–19 November 2016 NEC Birmingham

22 brings together We provide every young person with the chance to unlock their potential and get excited about the world of work Through hands-on experiential activities and skills competitions we help shape their futures and transform their lives 2

33 Champions and drives excellence in industry and education Runs local and regional competition activities Holds national finals at The Skills Show Prepares competitors for international skills competitions The nation’s largest skills and careers event Attracts over 75,000 visitors annually Offers hands-on experiences that inspire young people to explore careers 3 brings together

44 COMPETITION CYCLE

55 RAISING QUALITY AND STANDARDS Champions and drives excellence in industry and education National finals at The Skills Show Opening and closing ceremonies – medal presentations Rising average finalist scores 277 medallists - 77 highly commended Competitors prepared for international finals

66 THE SKILLS SHOW IN ,324 attendees 42 Have a Go experiences 120 Spotlight talks from real people doing real jobs 58 WorldSkills UK national competition finals 671 competitors 105 Showcase talks 150 employers 75 FE Colleges

77 WHY THE SKILLS SHOW? 7 78,324 ATTENDEES AT THE SKILLS SHOW 2015 APPRENTICESHIPS AND RECRUITMENT THOUGHT LEADERSHIP AND SHARING BEST PRACTICE BRANDING AND PROMOTION DEMONSTRATE COMMITMENT TO GOVERNMENT’S SKILLS AGENDA CSR Networking opportunities WITH OVER 200 SPONSORS AND PARTNERS AWARD WINNING PR AND MEDIA INNOVATION SHOWCASE WHY THE SKILLS SHOW? ACCESS TO DECISION MAKERS, TEACHERS & PARENTS ACCESS TO A DIVERSITY OF TALENT RAISE THE PROFILE OF YOUR COMPANY & SECTOR

88 MARKETING REACH 14 direct mails with a circulation of 8,500 with a circulation of 357,794 Online banner adverts in First News Times Education Supplement FE Week Academies Week Six print adverts in First News FE Week Academies Week Advertorials in Teach Primary Teach Secondary Earned marketing across educational associations, youth organisations, local authorities 200 s

99 MARKETING AND PROMOTION Extensive coverage on BBC Breakfast on Thursday 19 th Mentions on BBC 2 and BBC 1 NW / SE and Steve Wright Show on Radio 2 6 hours of live radio coverage on BBC WM from the show on Thursday and Saturday Coverage ran or placed to run in the future with all national press titles Ran advertising (pre-show and during) in Daily Telegraph, Independent and the Guardian Ran radio adverts (pre-show and during) across Heart FM in the West Midlands, including online homepage takeovers and competitions

10 MARKETING AND PROMOTION During November, our social media presence reached a potential audience of 11m people. We generated 8.5k interactions with over 4.7k unique users On Thursday 19 th November #TSS15 was trending on Twitter as the sixth most popular topic in the UK Extensive celebrity engagement from Steph McGovern, Will Greenwood, Theo Randall, Nicky Clarke and Theo Paphitis FE Week dedicated supplement published - 27 th November

11 VISITOR BREAKDOWN IN 2015 Thursday39% Friday35% Saturday26%

12 VISITOR BREAKDOWN IN 2015 Female47% Male53%

13 VISITOR BREAKDOWN IN 2015 Colleges41% Schools 59%

14 AUDIENCE BREAKDOWN IN % 27% 12% 7% 5% 4% Aged Aged Parents Teachers Aged Under 13 Aged 24+

15 WHY THE SKILLS SHOW? 94% of YOUNG PEOPLE say the show was enjoyable or very enjoyable                  IMPACT ON KNOWLEDGE OF VOCATIONAL EDUCATION YOUNG PEOPLE’S knowledge of vocational education INCREASED by 14 percentage points 59% of ADULTS say their knowledge of vocational education INCREASED THE SKILLS SHOW IMPACT 86% of ADULTS say they were quite satisfied or very satisfied with the show 66% of ADULTS feel more able to advise YOUNG PEOPLE on vocational opportunities HAVE A GO experiences have the greatest impact on the likelihood of YOUNG PEOPLE to pursue vocational education Almost ALL (97%) of YOUNG PEOPLE are likely to undertake some form of action post-show [seek work experience, seek further advice from a parent/teacher or undertake further research]

16 “The Government is proud to support this event. This [event] is going to be a huge experience for so many young people. It’s going to be inspiring to them all.” Sajid Javid, Secretary of State for Business, Innovation and Skills “There’s never been a more important time for the entire nation and each individual to be focused on the skills needed to build a successful career.” Nick Boles, Minister of State for Skills and Equalities TESTIMONIALS

17 NEW SECTORS NAMES 2016 Construction & Infrastructure IT & Enterprise Hospitality & Lifestyle Engineering & Technology Media & Creative

18 PARTNERSHIP LEVELS Presenting sponsor Lead sponsor Industry partner Official exhibitor Have a GoFeature exhibitor

19 OPPORTUNITIES per m2

20 FEATURE EXHIBITOR PACKAGE Provide an interactive and immersive representation of your industry 50m2 pre-built, designed, branded space Lights, Electric, Carpet, and stand design included logos and graphic included in the package Prime location in the Hub - key part of visitor journey Featured in the show guide Website logo and listing CSR and employee engagement opportunity via our Volunteer Programme Free use of all event photography Tickets to opening and closing event Networking, business development & corporate hospitality

Building LAYOUT

22 THE SKILLS SHOW

23 THE SKILLS SHOW Find a Future | Floor Four | Buckingham Palace Road | London | SW1W 9SP T +44 (0) | E Andy Knight Business Development Manager