© 2009 Eyeblaster. All rights reserved An Overview Presented by: Raghu Seelamsetty● Managing Director, India● Indiatimes and Eyeblaster TOP 10 User interfaces of 2008

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Who and what is Eyeblaster? Eyeblaster is the global leader in Rich Media. We were the creators of this space when we created the first over the page format in We are headquartered in the US and have offices in over twenty countries. 60% of all rich media ads served globally are served through Eyeblaster. Driven by Research and Development, Eyeblaster has continuously innovated to change the rules of engagement for marketers. In addition to our technology, we pride ourselves in providing our clients with outstanding customer service.

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Indiatimes & Eyeblaster: The Story So Far.. Eyeblaster has been working with Indiatimes as a rich media vendor for over almost 9 months now. We have run over 15 campaigns, both agency initiated and Indiatimes initiated. The results of these campaigns have been amazing. Please check the table below:

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Wondering how we do it? Check out the examples below In terms of innovation and CTR, through our past campaigns, we have found that Indiatimes is among the highest performers. We have achieved CTRs of as high as 14.29%!!! Airtel This ad is the most successful ad that has run so far with a CTR of more than 14%!!! McDowell’s This ad is another example of engaging the cricket lover in every Indian. Fastrack Army Launch This is a brilliant example of how a collection was launched in a very unique way. It was also one of the first campaigns that we did on Indiatimes.

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved What are the pain points for Indiatimes? Inventory sales Seasonal (especially for events like cricket, budget, etc.) Inventory issues Yield (effective CPM) on prime inventory is dropping. Move towards performance sales – CPC, CPL CTR: Homepage rarely gives more than 0.4% and ROS can be as low as 0.09% Daily specials (Shosh, Interstitial, Page-tear) are losing innovation value Lower CTRs / Used for performance deals / Blind spot for users New ad units More permanent ad units on a page lower yield.

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Way forward – Process Identify – 1 week per format – Eyeblaster works with Indiatimes’ Ads Ops and Creative team to create new formats that meet Indiatimes’ policies and page layout – Create demos for decision makers to buy in – Create pilot ads based on feedback Scale Up [Internal] – 1 week per format – Ads ops works with creative services Scale Up [External] – 1 week per format

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Way forward - Identify Identify new opportunities – Home page: Define a new generation of ‘specials’ – Inside pages: Increase yield Increase saleability: For e.g – Create brand new overlay – Price it at Rs. 3 lakhs per day – With moderate sales effort increase revenue by 30 lakhs per month (assuming sales of 10 units) No opportunity cost: Eyeblaster can help Indiatimes achieve this without their requiring to change or move any content/ad units on their pages. The third party tag makes it possible to serve a heavier creative without any extra cost i.e. they don't need to tie down any of their current ad units for this. They use it when they need it. Innovation: Re-defines a site from an advertiser viewpoint

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Way forward – Scale Up [Internal] Create [or identify] demo ads for the proposed formats Test tags on the Indiatimes pages Run test campaigns Analyze data Refine format Templatize these formats Create best practices for formats Train creative and ad ops on new formats

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Way forward – Scale Up [External] Create sales kits – Demos – Examples – Clear specs Train Sales Team Go win new business!

© 2009 Eyeblaster. All rights reserved The Eyeblaster Bonus Complete service approach Help with ideation for campaigns Creative services offered Real time changes to campaigns to improve performance.

© 2009 Eyeblaster. All rights reserved Thank you !