& #noiOnDemand If you are experiencing technical difficulties, please visit to read frequently asked webinar tech questions. Welcome! We will be starting the training session shortly. noi12.co/OnyC98

& #noiOnDemand MAXIMIZING YOUR COMMUNICATIONS BUDGET THE LAST 30 DAYS Trainer: Riley Sutton, CDPC Facilitated By: Hope Wood, NOI

& #noiOnDemand INTRODUCTIONS NOI On Demand Who’s On? Norms

& #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

& #noiOnDemand FOLLOWING THE LAW

& #noiOnDemand AGENDA What is your win basis? Stretching your mail budget Robocalls: are they for you? TV, radio, other mass media Lit drops: you’d be surprised! The personal touch to set you apart The Sandwich: not just for lunch Wrap up: matching comms to goal

& #noiOnDemand Presenter: & #noiOnDemand Riley Sutton Founder, Principal Changing Dynamics Political Consulting

& #noiOnDemand & #noiOnDemand –Issue vs. non-partisan vs. partisan Type of audience Size of audience (win number) –Team Be Real: how can you get there? Persuasion Vs. Name ID WHAT IS YOUR WIN BASIS?

& #noiOnDemand PERSUASION VS. NAME ID Must draw people in Market research/polling Versus Have they ever heard of you?

& #noiOnDemand HOW WILL YOU GET THERE?

& #noiOnDemand STRETCHING YOUR MAIL BUDGET

& #noiOnDemand Gang run mail pieces The more the merrier Smaller pieces Handily done GANGS BUY IN BULK

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& Name ID ONLY!!!!!!! Cheap Great for name ID Cheap Annoying Cheap “Great” for events Cheap ROBOCALLS: ARE THEY FOR YOU?

& #noiOnDemand MASS MEDIA: IT’S MURDER

& #noiOnDemand TV: god help you Radio: all 16 people! The internets: a series of rubes Catch a virus – nwhttp:// nw Go to the movies Skywriting? DVR KILLED THE RADIO STAR

& #noiOnDemand Do the math: can be cheaper than mail! Get it free! –Stretch your vol shift hours –Pitch as exercise! Don’t buy the Brooklyn Bridge LIT DROPS: YOU’D BE SURPRISED

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& How is your message different? Small races, personal touches Contact info Unique message Remember your win basis! THE PERSONAL TOUCH TO SET YOU APART

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& Make it all come together –Messages hit at the same time Best message first and last Are you an early vote state? Get meta, a.k.a., tie in to your atmospherics THE SANDWICH

& #noiOnDemand The Wrap Up: Just another type of sandwich

& #noiOnDemand Always keep win-basis in mind Make all your comms fit that goal Sandwich together your –Stretched-out mail budget –Robocalls (and live ones!) –Mass media (TV, radio, etc.) –Lit drops Make everything unique to this campaign MATCH COMMS TO GOALS

& #noiOnDemand & ONE LAST THOUGHT

& #noiOnDemand & #noiOnDemand QUESTIONS?

& #noiOnDemand Evaluation

& #noiOnDemand WHAT’S NEXT: THIS WEEK Election Administration Week – October 8 – 12 Protecting Your Voters: Strategies and Resources - MONDAY Voter suppression is a reality! Do not wait until Election Day to react to problems on the ground, join us for this webinar as we uncover strategies and resources to developing a pro-active voter protection plan for your campaign. Polling Place Data & the Voting Information Project - TUESDAY In this session led by the NOI Election Administration Team, we'll go over the massive quantities of data collected and made accessible by NOI and how to put them to immediate use. Fighting Voter Suppression: Talking with Voters About ID and Other Laws - WEDNESDAY Find out the how you can help fight voter suppression in your campaign by talking with voters about ID’s and other laws. Election Protection Online Tools – THURSDAY Social Media for Campaigns – FRIDAY

& #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership HOW CAN I SUPPORT NOI ON DEMAND?

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