How to Write eBooks That Practically Sell Themselves Ali Luke.

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Presentation transcript:

How to Write eBooks That Practically Sell Themselves Ali Luke

(A Pre-emptive) Thank You!

IdeasPlanningWritingEditing eBooks, Start to Finish

IDEAS

eBooks in the Blogosphere PDFs $19 – $49 On your own site Almost any length Sell 200+

What Not to Do

How to Get It Right Don’t create products and services just because you think they’re cool — make sure customers think they’re cool, too. Sonia Simone Don’t design a product you like... design a product your audience is already expressing intense interest in paying for. Dave Navarro

What They REALLY Want s and comments One-to-one conversations What problems come up again and again?

Surveying Your Audience

Specific, not Comprehensive

Decision Time

PLANNING

Mind Mapping

Outlining Audience Purpose

WRITING

Break it Down 20,000 words: = 1,000 words / day for 20 days = 500 words / day for 40 days

Staying On Track

Writing Style

Encourage Action

EDITING

Get Feedback My feeling when looking at the chapters is that they are in the right order but I feel overwhelmed that there are so many. Does the different formats bit deserve to be a standalone chapter? I'm finding chapter 8's structure a little off- putting. The chapter on writing style feels out of place where it is.

Cutting tangents Adding chapters Reordering text Formatting Redrafting

Close Editing Flow / style Grammar Typos Formatting

“The Simple Strategy for Making Your Blog Attract Your Target Audience” “The Biggest Problem With Writing Your Ebook (And How to Solve It)” Chapter Headings Your Target Audience Writing Your Ebook

Recap… IdeasPlanningWritingEditing

Headline Buy button Chapter list Testimonials Guarantee Sales Pages

WHERE NEXT?

Bonuses Case studies Audio / video Templates Consulting Become a Travel Ninja (Chris Guillebeau’s Unconventional Guides )

Expanding an Ebook

Creating a Series of eBooks

Thank You!