3rd Nordic Marketing conference, W7 Helsinki June, WG 7 Audronė Miškinienė Head, Public Relations Division, SL

3rd Nordic Marketing conference, W7 Helsinki June, Accountability and responsibilities Director General Deputy Director General  Preparation of main publications, providing information to international organization 6  Requests 2  Printing, layout 13  Subscription and bookshop 2  Translation and editing 3  Coordination of creating of output data base 1 Statistical Information Dissemination Divisio n  Mass media, scientists, students  PR activities  Internet /intranet 2  Marketing & Promotion  Library 3  ESDS service 0.5 Public Relations staff 8  5 Regional offices with 48 staff in 38 districts staff 28

3rd Nordic Marketing conference, W7 Helsinki June,

3rd Nordic Marketing conference, W7 Helsinki June, Ordering from the Catalogue

3rd Nordic Marketing conference, W7 Helsinki June, “Alert me” registration

3rd Nordic Marketing conference, W7 Helsinki June, Internet user polls 1. “Alert me” services attribute to user group. If not – user category “Other”. Analysis since June Every month new poll on the website (e. g. 2005): How often do You visit this website? Which user group do you belong to? What type of information are You searching? Foreigners: % % (New countries: Cyprus, Mexico, Switzerland)

3rd Nordic Marketing conference, W7 Helsinki June, Which user group do You belong to, %? Answer Lithuanian users (1103) Foreign users (35) Pupil Student Public institution Scientist Businessman Politician0.180 Journalist Other

3rd Nordic Marketing conference, W7 Helsinki June, „Alert me“ service for press releases by user group (per cent) LT site version EN site version

3rd Nordic Marketing conference, W7 Helsinki June, “Alert me” service for subscriptions, 2003 – I Q 2005 by statistical domain

3rd Nordic Marketing conference, W7 Helsinki June, THANK YOU FOR YOUR ATTENTION