ITU Workshop 09 December 2002. EMS Satellite Networks Introduction ‡Division of EMS Technologies Inc (NASDAQ: ELMG) u ~US$300M revenues in 2002; 1700.

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Presentation transcript:

ITU Workshop 09 December 2002

EMS Satellite Networks Introduction ‡Division of EMS Technologies Inc (NASDAQ: ELMG) u ~US$300M revenues in 2002; 1700 employees ‡Satellite broadband IP is our core business u 30+ years of satellite communications experience in both satellite manufacturing and ground systems; Interest in Ka slot at 91°W u Supplier of DVB-RCS systems to multiple satellite operators and service providers in Europe, North America and Asia. ‡One of the founders of the DVB-RCS standard u First-to-market, with systems in operation for almost 3 years, and direct experience with several business cases

Satellite Interactive Terminals (SIT) u Enterprise & Professional Series u All bands - Ka, Ku, C Hubs u Return link sub-systems u Forward link sub-systems u Network management sub- systems Systems Engineering u Network design (ground & space segment) u Performance Optimization EMS Satellite Networks Products & Systems Solutions

End Customer Wholesale Service Provider Content Retail Service Provider Shared Hub/ Network Operator Satellite Equipment Provider System Integrator Market Positioning Uncertain Roles for Market Players Internet Private u HNS u Gilat u Teleports u Satellite Operators THE GOAL

Target Markets Customer vs. Technology-Lead ‡Enterprise, Consumer or Both? u Start with enterprise, then as costs drop with volume, enter consumer n The bubble has burst – “quantum leap” to consumer solution has failed n Build market one enterprise niche at a time; target a niche, then serve it! ‡Technology or customer, which comes first? u Same technology can serve both; ongoing debate is a distraction the industry cannot afford n Need some combination of Ka, spot beams, and more bits/Hz (eg. 8PSK) n Industry needs open standard to drive economies of scale, reduce costs, expand the market, and finally reach consumer price points n DVB-RCS will do the job – get on with it.

‡Virtually all major satellite operators are now involved in DVB-RCS trials or procurements: ‡Most major ground segment suppliers now actively involved: ‡Continued ESA funding for DVB-RCS (eg. chipsets, interoperability, applications) DVB-RCS Momentum n Eutelsat n France Telecom n Hispasat n Intelsat n JSAT n Loral Skynet n New Skies n Panamsat n SES-Americom n SES-Astra n Telesat n Incumbents: HNS and Gilat are positioning in DVB-RCS n Entrants: EMS, Nera and Newtec pioneered DVB-RCS n Other notables are actively involved: Alcatel, Infineon, Raytheon, ST Micro, Viasat n First Interoperability commitments from EMS, Nera & Newtec

DVB-RCS 2002 Market Shares SES/SatLynx Eutelsat Telespazio StarOne BASF Goodyear Korea Telecom Gulf Oil Casey’s Do it Best Steak & Shake Argentina Netherlands Turkey ‡Survey indicates 70 Contracts for >50k terminals ‡~25% DVB-RCS; ~75% VSAT (20% decline over 2001) Source: DowJones & EMS data Nov’01-Nov’02 Columbia Tibet India

Future Direction Business Case Priorities Typical Service Provider Cost Structure Terminals Bandwidth Ops + SG&A Hub & Access ‡Reduce $/Mhz ‡Improve bits/hz ‡Reduce installed cost per terminal

Future Direction Key Success Factors ‡Industry must: u Adopt DVB-RCS open standard & realize interoperability u Invest R&D in key technologies (eg. Ka, spot beams, 8PSK, terminal cost reduction) ‡Satellite operators must: u Continue deploying satellite broadband IP technologies u Build core infrastructure for satellite broadband IP worldwide u Support retail service entry into target markets