Sagecrm.com 8 reasons why customer leads are out and contacts are in.

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Presentation transcript:

sagecrm.com 8 reasons why customer leads are out and contacts are in

sagecrm.com Leads are oftencold 1 1

sagecrm.com Contacts are warm

sagecrm.com 1 2 Leads are generated and prequalified

sagecrm.com Contacts are nurtured

sagecrm.com 1 3 Leads are short-term in focus

sagecrm.com Contacts require a long-term view

sagecrm.com 1 4 Lead generation is often sporadic

sagecrm.com The nurturing of contacts is on-going

sagecrm.com 1 5 The objective of a lead is a meeting

sagecrm.com The objective of a contact is to build a relationship

sagecrm.com 1 6 Leads are found in many places

sagecrm.com Contacts live in a CRM tool

sagecrm.com 1 7 Leads go stale

sagecrm.com Contacts last forever

sagecrm.com 1 8 Leads require a campaign

sagecrm.com Contacts require a conversation

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